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By José Concepción Arriaga Murcia - Thu, 05/25/2023 - 15:00

Innovation is not just a concept, it is a complete philosophy and a continuous improvement process, writes José Concepción Arriaga Murcia.

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Fri, 03/29/2024 - 12:00

Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.

https://mexicobusiness.news/tag/omnichannel

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By Karen Lellouche Tordjman - Tue, 03/21/2023 - 09:00

2023 may be another volatile year but companies should feel (cautiously) bullish about the opportunities ahead, writes Karen Lellouche Tordjman.

By Francis Petty - Mon, 11/14/2022 - 13:00

Francis Petty explores how marketing departments have evolved and how innovative digital solutions are now key pieces in the transformation puzzle.

By Luca Nan - Thu, 02/10/2022 - 09:06

A transversal vision is needed to establish an omnichannel strategy that achieves the medium-, short- and long-term goals of the business.