Rodrigo González
View from the Top
Rodrigo González
Director General
Ferrari Mexico
Mexico has always been a limited-edition market for Ferrari’s while its cars are normally used on a daily basis in European countries and in the US
VEHICLE OWNERSHIP VS SALES PER CAPITA
Analysis
The Mexican buyer is no longer fixated primarily on price, but is beginning to understand and consider these many variables when choosing their car.
Ferrari
Insight
Rodrigo González
Director General
Ferrari & Maserati México
When it comes to luxury cars Italian vehicles represent the cream of the crop, counting such reputable names as Ferrari and Maserati among their ranks
Rodrigo González
Insight
Rodrigo González
CEO
Grupo Gonher
R&D allows companies to stay ahead of new technology and processes
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