Sergio Álvarez
View from the Top
Sergio Álvarez
Commercial Director
Hankook Tire de México
Hankook Tire is a South Korean tire manufacturer with corporate presence in 30 countries and manufacturing facilities in eight of those.
aurelio
Roundtable
Aureliano García
Aureliano García
Automotive Financing Director and CFA of Scotiabank
Scotiabank

Through digitalization, clients will be able to manage their vehicle purchases independently. This, in turn, will transform the role of salespeople, managers and even the entire distribution network. As providers of financing solutions, our role is now to educate clients on how to become part of the banked population, how to contract the most appropriate financing products and how these will work. Scotiabank is advancing significantly and should be considered a booster of digitalization in the banking segment. More than a year ago we created Digital Factory as a center of technology development focused on digital banking. This area is now in charge of transforming our business from a traditional model to address the mobile world. We take this project seriously and we do not consider it just one more division of Scotiabank.

Sales strategies are changing as customers become more digitally oriented.
Sergio Álvarez
View from the Top
Sergio Álvarez
Commercial Director of Hankook Tire de México
Hankook Tire
Hankook Tire is a South Korean tire manufacturer with corporate presence in 30 countries and manufacturing facilities in eight. The company has close…
Sergio Álvarez
View from the Top
Sergio Álvarez
Commercial Director of Hankook Tire de México
Hankook Tire de México
Hankook Tire is a Korean tire manufacturer with corporate presence in 30 countries and manufacturing facilities in eight of those. The company has…
Sergio Álvarez
Insight
Sergio Álvarez
Commercial Director
Hankook Tire de México
To shop online, customers only need to input the brand and measurement of their tires to locate several related outlets.
Sergio Álvarez Cantú
View from the Top
Sergio Álvarez
Sales Director
Hankook Tire de México
2016 growth projections: 10 percent pickup segment 15 percent truck segment
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