Yoann Romano
Expert Contributor
Yoann Romano
Offer and Commercial Leader
Decathlon México
https://www.linkedin.com/in/yoann-romano-447863105/
https://www.decathlon.com/
Diversification and observation are the key to innovation in a wide spectrum of needs. Romano explains how Decathlon achieves this.
Adidas Nike COVID-19
News Article
The world’s leading sports brands have faced the crisis in very different ways. Nike is the winner so far.
Soccer
News Article
Between 2011 and 2018, professional sports grew 45 percent. The industry is now facing the biggest economic crisis in history. But there is hope.
Mexico's Fifa Team
News Article
The official virtual league of Liga MX BBVA has arrived, today three games are played. Are you ready?
Eric Fortune
Insight
Eric Fortune
CEO
Decathlon Mexico
“We opened with a reduced offer but it was a wise decision that helped us to adapt better to the market and to the needs of our users,”
Emilio Hank
View from the Top
Emilio Hank
President and CEO
Grupo Caliente and Caliente Interactive
Grupo Calientehas several casinos in Mexico and 12 countries in Central and South America and has developed a platform for online betting.
Ernesto Rivas
Insight
Ernesto Rivas
Co-Founder and Director General
Altius Event
“The idea is to demonstrate how ... innovative forms of entertainment can improve the country's image abroad”
Max Nogueira
Insight
Max Nogueira
Director General
Play Marketing
Helping to build a brand communication strategy and business plan is where Play Marketing comes in
Raúl Zárraga
Insight
Raúl Zárraga
Vice President and Managing Director
NBA México
As in any sport, developing a broader market and fanbase depends heavily on access.
Subscribe to Sports