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By Mauricio Martínez - Thu, 06/29/2023 - 09:00

Applying measurements of effectiveness to influencer content is critical to ensure that campaigns are truly optimized, writes Mauricio Martinez.

Featured content

Fri, 03/29/2024 - 12:00

Closing a sale will depend mostly on the salesperson’s technical and commercial skills, which is their ultimate added value, writes Victor Tello.

https://mexicobusiness.news/tag/strategy

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By Luis Hernandez - Tue, 12/13/2022 - 12:00

Companies get the best benefits when investments in startups meet both strategic and financial goals. Luis Hernández provides the playbook.

By Juan Montoya - Thu, 10/20/2022 - 09:00

Companies can boost the chances of success for their long-term transformation strategy by following some guiding principles, writes Juan Montoya.