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EOR: Strategic Partner for Expansion in Latin America

Francisco Hernández - Core Resources
CEO

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Aura Moreno By Aura Moreno | Journalist & Industry Analyst - Tue, 06/10/2025 - 11:17

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Q: How would you describe Core Resources’ position in the Latin American market, and what sets you apart from other talent acquisition or EOR solutions?

A: At Core Resources, we go far beyond contract generation or payroll. We focus on building long-term relationships with clients through close, localized support. What makes us different is that we do not offer a one-size-fits-all solution. Instead, we adapt to each client’s needs, platforms, and timelines. That flexibility is essential in a region as diverse as Latin America. Our goal is to become a strategic ally, not just a service provider.

Some clients already have talent identified and just need to onboard them quickly and compliantly. Others want full support in identifying and hiring the right candidate. Many also seek clarity around local regulations, and cultural nuances that affect retention. What they all have in common is the need for operational flexibility, whether it is managing hourly payrolls or integrating employees into their systems. We work as an extension of clients’ HR and compliance teams.

Q: What are some of the main challenges companies face when trying to expand quickly into Latin America?

A: One of the biggest challenges is underestimating the complexity of local incorporation. Setting up an entity can cost over MX$15,000 (US$724) and take two to four months, not to mention the time and resources needed to manage tax filings and find trustworthy local partners. It is often much more costly and time-consuming than expected. That is where our EOR solution makes a difference. We allow companies to operate in full compliance in just a few days, with minimal risk and zero long-term commitments.

Q: What is the economic impact of hiring remote talent for companies based in more developed markets?

A: The impact is quite positive. Companies access top-tier talent at competitive costs, while professionals in Latin America benefit from better wages and access to global projects. It is a win-win. Our job is to make sure that these relationships are built on solid legal and cultural foundations, so they are sustainable over time.

Q: What digital tools or technologies do you use to support hiring and talent management?

A: We combine digital platforms and tools with a human approach. We use data, assessments, and analytics to refine the talent search, monitor salary trends, and align hiring with market benchmarks. But, we also believe that tech cannot replace the human factor, especially in understanding culture fit. Our strength lies in blending both elements.

Q: What challenges have you faced regarding remote work regulations, particularly with NOM-037 in Mexico?

A: Many companies, especially foreign ones, are not familiar with Mexican standards related to remote work, including things like ergonomic conditions, connectivity requirements, or even how severance or social security is calculated. Regulations like NOM-037 and NOM-035 add another layer of complexity. That is where our role as EOR becomes even more valuable. We take on those regulatory burdens so clients can focus on their operations.

Latin American companies are better prepared because they already understand things like collective bargaining, PTU, or unionized environments. Meanwhile, companies from the United States or Europe often face a steep learning curve. Their labor models tend to be more flexible, so adapting to Mexico’s structure requires some adjustment.

Q: Besides talent availability, what other reasons do companies have for choosing Mexico as an investment destination?

A: There are fiscal incentives for certain industries, like tax exemptions for manufacturing or import programs like IMMEX. Some remote hiring structures can even avoid triggering permanent establishment if set up correctly. Mexico’s proximity to the United States, time zone compatibility, and lower costs make it very attractive for international teams.

Q: What makes Latin America particularly attractive for remote hiring?

A: Aside from labor costs, there are countries with favorable tax conditions for remote work. For example, in Mexico, if you are exporting services as a freelancer, you do not have to charge VAT. Uruguay, for instance, has implemented a special regime for digital nomads that exempts them from income tax for a certain period. These mechanisms, although not always well-publicized, can make a big difference when understood and applied correctly.

Q: How are you supporting freelancers with your services?

A: Many professionals work without formal contracts or a clear understanding of their tax obligations. Our platform can help them to manage contracts, protect their IP, receive secure payments, and even handle optional tax filings. It is about offering the stability of formal employment without losing the independence they value. We expect to offer this service at a price between US$20 (MX$330) and US$40 (MX$660) per month.

For now, this service will only be available in Mexico, since we need to ensure the right legal foundation and fiscal support. However, we are looking at Argentina and Colombia as our next steps. Our growth strategy is based on demand: we go where our clients need us.

Q: What advice would you give to companies looking to build remote teams in the region?

A: Companies must understand local complexity before scaling globally. Each market has its own legal and cultural nuances, so being surrounded by local experts or partners is key to understanding those differences. Above all, thinking long-term is essential. Global hiring is not just about filling a role, it is about building stable, compliant, and productive teams. That is only possible when you truly understand and adapt to each market.

Core Resources offers borderless hiring solutions across Latin America through Employer of Record (EOR) services. It also handles employee taxes and benefits in full compliance with local laws.

Photo by:   MBN

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