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Flexibility, Personalized KPIs Are Critical for Businesses

Alfredo Gutiérrez - Workday
Country Manager Mexico


Rodrigo Andrade By Rodrigo Andrade | Journalist & Industry Analyst - Mon, 09/26/2022 - 09:00

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Q: It has been two years since Workday launched in Mexico. How have the challenges of the COVID-19 pandemic and localized needs informed its evolution?

A: We entered the Latin American market through Mexico, which has been quite receptive and quick to grasp this new technology. Precise understanding of this technology helps to make businesses more productive, effective and flexible. We aim to link human resources within an organization to its business objectives, increasing the efficiency of all financing, sourcing and planning operations. 


Q: What innovations have been born at the direction of Mexico’s business community?

A: About 40 percent of all the innovation that Workday develops and releases is a result of listening to our clients. Historically, this has been a complete success because it has allowed us to continue improving and evolving alongside our customers. We are present in 175 countries and operate in 35 languages, providing service to about 9,500 clients. 

When you choose Workday, you become part of a greater community where peers and partners share ideas, ask questions, learn best practices, and even suggest new product functionality.


Q: Workday complements data visualization with machine learning for actionable business intelligence. How does this support clients?

A: Everything starts with our company vision: to inspire for a brighter day at work. This is the core value that we implement daily. Our goal is to help clients navigate through rough times, like those we are living today due to global uncertainty. Change is our main fuel. 

We support clients through actionable analytics and our ability to create meaningful experiences through our platform, which allows organizations to visualize and understand how they are managing people and operations while simultaneously allowing them to identify risks and opportunities. This unified tool allows them to understand and own their business processes. The platform manages internal business processes of organizations, giving them a great deal of flexibility to take ownership of the process and transform it in accordance with market changes.


Q: How does Workday support or streamline the implementation of new technology inspired by client suggestions? 

A: We put the clients at the center of the conversation and listen to their voice to find precise indicators that allow us to understand their situation and what they are looking for in the different areas of their business. This also creates room for further collaboration with the client as these metrics show us both how to become much more competitive in their industry. 

We measure several KPIs being Customer Satisfaction the backbone of our operations, currently we have a 95 percent of CSAT around the globe. Our innovation starts with listening to our customers. In Workday Community, they can suggest enhancements or provide feedback on designs, guiding the new features we develop.


Q: What makes Workday’s platform different from traditional ERP solutions and what does that difference grant to the customer?

A: Traditional ERP solutions are siloed, with fractionalized functionality and technology and this does not offer the best mix of agility and inspiring user experience. Our value proposition is our ability to generate intuitive solutions to manage talent and link to business in the organization and enable our Customers to make data-driven decisions, faster than ever before. Since our system has a single architecture, it can be integrated into many other tools, such as analytical capabilities and audit mode. 

Our platform fully incorporates analytical integration and auditing fully adapted to the needs of the end-user. The result is an easy-to-use solution in which the business processes of the organizations can be easily managed, allowing them to see how people are providing value to the business within the platform.


Q: What objectives does Workday have for the Mexican market in 2022-2023?

A: First, we aim to continue collaborating with our customers to continue improving their business. Second, following Workday’s global objectives, our goal is to double our annual revenue. Our total revenue is about US$5 billion and we aim to become a US$10 billion organization within the next three years. 



Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world.

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