Generation Z to Be One Third of the Workforce by 2030
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Generation Z to Be One Third of the Workforce by 2030

Photo by:   Danielle-Claude Bélanger, Unsplash
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By MBN Staff | MBN staff - Tue, 06/03/2025 - 09:19

Generation Z, defined as those born between 1996 and 2012, is projected to make up nearly one-third of the global workforce by 2030. However, this cohort faces significant challenges integrating into the workplace due to a lack of guidance and mentorship compared with previous generations, according to ManpowerGroup.

“Investing in Generation Z’s engagement is critical amid a growing shortage of qualified talent and the need for younger employees to assume leadership roles,” reports ManpowerGroup.

The report, based on a survey of over 12,000 employees across 16 countries, illustrates a paradoxical situation for Generation Z workers. More than half of those surveyed (53%) say they plan to voluntarily leave their current roles within six months, yet they are the least confident about finding new jobs that meet their needs. This ambivalence reflects broader concerns about job stability and career development.

The rise of Generative AI is also influencing Generation Z’s job outlook. Nearly six in 10 respondents (59%) expressed a preference for roles less vulnerable to automation. Meanwhile, 45% are open to taking on side projects to enhance their professional skills.

Looking ahead to 2030, Generation Z is expected to face “scarring” effects from extended periods of unemployment experienced early in their careers. Despite this, demographic and psychographic shifts will see some members rise to leadership positions at younger ages than previous generations. Research by McKinsey highlights a growing number of Generation Z individuals aspiring to CEO roles compared to older cohorts.

By 2030, this generation will likely be accustomed to hybrid and remote work models, as well as frontline jobs augmented by AI and automation technologies, according to ManpowerGroup. They may also serve as mentors to older generations adapting to technological changes in the workplace.

The evolving landscape underscores the importance of employer strategies focused on engagement, development, and retention to leverage Generation Z’s potential and address talent shortages in the coming decade, reads the report. 

Photo by:   Danielle-Claude Bélanger, Unsplash

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