Nearshoring, AI Integrations & Mental Health: The Week in Talent
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Nearshoring, AI Integrations & Mental Health: The Week in Talent

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Cinthya Alaniz Salazar By Cinthya Alaniz Salazar | Journalist & Industry Analyst - Thu, 05/18/2023 - 09:00

Mexico's potential for nearshoring IT jobs is fueled by its highly skilled tech workforce, making it an attractive destination for remote work. Buk's integration of Chat GPT 4 as Buk Copilot represents a significant leap in automating manual processes. Additionally, industry leaders recognize the importance of investing in mental health and emotional salary to enhance ROI.

In international news, the Association of Culture and Employer Branding Leaders (ALCEB) was formed, bringing together industry leaders from across Latin America to strengthen organizational culture and employee loyalty.


This week in Talent news and developments: 



Mexico Shows Potential for Nearshoring IT Jobs

The post-pandemic reliance on nearshoring is fueling IT jobs and Mexico brims with potential to grasp these thanks to its highly-qualified, young workforce. Due to the region's recent investments in startups, there is now an excess of highly-skilled tech workers available for remote work, which presents an opportunity for nearshoring companies to hire experienced talent that was previously difficult to acquire. 


Industry Developments 

Buk Integrates Chat GPT 4: The Next Stage of People Management

The integration of Chat GPT 4 into Buk's platform, resulting in the creation of Buk Copilot, marks a significant advancement in the company's mission to automate inefficient manual processes. By leveraging the power of Chat GPT 4, Buk aims to enhance data analysis capabilities in work environments, ultimately leading to improved people management.


Executive Perspective 

Tackling Mental Health Stigma, Access Is Competitive

Cuéntame aims to normalize mental health, educate leadership and promote best practices in Mexico through personalized mental health resources, measuring effectiveness and focusing on ROI for companies, shared Regina Athie, CEO, Cuéntame.  As a representative of Mexican startups in the G20, Cuéntame strives for comprehensive reporting standards and interconnecting financial impact and ESG indicators.


Emotional Salary: The Best Tool to Improve Company Results

Gabriel Gaza, Co-Founder and Managing Director, DocTour, explores the concept of emotional salary and how companies can leverage it to benefit both their employees and their own success. Although often overlooked, “offering emotional salary can lead to a more engaged, productive and committed workforce able to create a more positive and supportive workplace culture that benefits both employees and the organization.”



LATAM Leaders Come Together to Form Association of Culture Leaders and Employer Branding

With a strong commitment to enhancing and strengthening organizational culture and employee loyalty in Latin America, the Association of Culture and Employer Branding Leaders (ALCEB) has been established, as reported by RRHH Digital. “Our [mission]is to promote knowledge and collaboration on the Internal Culture of organizations and Employer Branding in all Spanish-speaking countries through the most qualified professionals.”


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