Sesame HR Kicks Off Latin American Expansion from Mexico
Sesame HR, a Spanish human resources management software company, has announced the start of their international expansion into Mexico after experiencing two years of significant and consistent growth in its home market. With a focus on the country's thriving digital transformation, investment and supportive legislation, Sesame HR is confident in its ability to fortify its market presence while exploring new opportunities and expanding its business.
“After the growth we experienced this year, for us the next natural step was to start growing internationally. We decided on Latin America because we already have clients there, so we know the market and our tool has already been adapted to the needs of Mexican companies,” says Albert Soriano, CEO, Sesame HR.
Sesame HR chose Mexico as its first international headquarters due to the country's strong commitment to incorporating technology in daily business operations, including the use of SaaS tools to enhance departmental processes. Moreover, Mexico's current business climate makes it a propitious time for Sesame HR to establish and enhance its market presence, as companies prioritize their digital transformation while complying with new labor laws and norms. In light of these developments, Sesame HR sees a prime opportunity to deepen its market penetration and solidify its position within the rapidly evolving landscape of Mexican businesses.
Sesame HR's software was designed to transform and redefine the employee experience by streamlining the digitization of routine HR processes, freeing up HR professionals to focus their attention on nurturing talent, foster professional development and prioritize team well-being. In other words, Sesame HR enables companies and HR directors to move away from manual, time-consuming processes to focus on cultivating a thriving corporate culture vital to driving business growth.
In just two years, Sesame HR has experienced exponential growth, tripling its staff and opening two new offices in Madrid and Barcelona to add to its facilities in La Marina de València. With over 6,000 clients and 200,000 users in more than 30 countries across the EU and Latin America, the company has established a strong foothold in the HR management software industry. The new office in Mexico, which opened in February, marks yet another step forward in Sesame HR's continued expansion.
“It is a 2023 goal that motivates us, and we are really looking forward to seeing where it takes us,” Soriano concludes.