3D Models, the Future of Runway Fashion?By MBN Staff | Tue, 05/26/2020 - 05:00
In the midst of the COVID-19 pandemic, entire industries have had to innovate and even accelerate their digitization and automation plans. One of them is the fast-changing and fast-paced fashion industry, which like the Mercedes Benz Fashion Week Mexico had to figure out how to present its new collections virtually.
Designer Anifa Mvuemba showed her followers a preview of what the ´new normal´ runway would look like while presenting her latest Hanifa brand collection using 3D models through Instagram Live. The collection included garments from the Pink Label Congo collection, which is a tribute to the Congo, Mvuemba´s native country, while models with three-dimensional headless bodies began to parade around the screen.
“Designing content using 3D models and now an entire collection has been a complete game-changer for me. It requires an even greater amount of attention-to-detail for the clothes to fit and look just right,” said Anifa in an interview with Teen Vogue.
Mvuemba designed this collection to raise awareness for Congolese mines, where underaged children and women work in these mines under harsh conditions which include physical abuse.
The Future COVID-19 Holds for the Fashion Industry
Fashion Week Mexico FW 2020 which was held in April, designers Pepa Pombo, Pink Magnolia, Vero Díaz, Olmos y Flores, Alfredo Martínez, Kris Goyri and Benito Santos, let their creativity flow to present their fall-winter 2020 collections through YouTube. Approximately about 7 million people watched the show over the weekend.
“Since the release of Fashion Week Mexico´s first video on March 31, it has had an approximate increase of 2,000 percent in subscribers, reaching more than 160,000 views, with the largest amount generated last week. I find it fascinating that a content partner like Fashion Week has put into practice recommendations of creating a channel from start, they really implemented a strategy that is like a mirror-image of what they do live and now they do on YouTube," said Alejandra González, manager of alliances with strategic partners of YouTube in an interview with Forbes.