Image credits: Apple
News Article

Apple Unveils iPhone 13, iPad Mini and Watch Series 7

By Andrea Villar | Tue, 09/14/2021 - 13:40

After weeks of anticipation and guesswork, Apple unveiled the next generation of the iPhone, an iPad tailored for remote work or school and the Apple Watch Series 7, which features a larger screen and blood oxygen measurement.

The iPhone 13 series will debut with four models that will be priced similarly to the previous generation in the US, while in Mexico they will be sold at a lower price than those released in 2020. The new iPhone generation will have the A15 Bionic processor, which the company says is 50 percent faster than its competitors' chips. In both iPhone 13 and iPhone 13 Mini, Apple will feature the same camera technology as the iPhone 12 Pro Max, which improves image capture in lower-light environments. In addition, the new models will have better performance with 5G networks, the tech company said at the virtual event.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said at the event Apple’s Senior Vice President of Worldwide Marketing Greg Joswiak. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video,” he added.

As for battery life, Apple claims that the iPhone 13 Mini will last 1.5 hours longer than the previous version, while the iPhone 13 will last 2.5 hours longer than its predecessor. In Mexico, the pre-sale starts on October 1 and will be available on October 8 with the following prices:

iPhone 13 Mini

128 GB: MX$17,999 (US$699)

256 GB: MX$20,999 (US$799)

512 GB: MX$25,999 (US$999)

iPhone 13 Pro

128 GB: MX$19,900 (US$999)

256 GB: MX$21,900 (US$1,099)

512 GB: MX$25,900 (US$1,299)

Apple, iPhone 13, mini

In addition to the new A13 Bionic chip, the company revamped the iPad to "adapt it to the needs of remote work and learning," introducing a 12MP ultra-wide front-facing camera, as well as the Center Stage feature available in and out of FaceTime, enabling easy recording and live streaming. The starting price is MX$6,533 (US$329) for the 64GB capacity model and will be available from next week. 

Apple, iPad

The Tim Cook-led company also unveiled a new version of the iPad mini with 40 percent better CPU performance, USB-C and 5G connectivity. The device will also have improved rear and front-facing 12MP cameras, as well as allowing 4K recording.

Apple, iPad, mini

The tech company also unveiled the Apple Watch Series 7, which has a screen with thinner edges to maximize space. The new smartwatch offers tougher glass, is water-resistant and has a sensor to measure the level of oxygen in the blood.

Apple, Apple Watch Series7

Photo by:   Apple
Andrea Villar Andrea Villar Journalist and Industry Analyst