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News Article

Apple's New iPhone 12: What to Expect?

By Andrea Villar | Mon, 10/12/2020 - 05:00

Tomorrow, Apple will celebrate its second release this year: the iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12 and a smaller one that might be called the iPhone 12 mini. The company plans to reveal these four redesigned iPhones with 5G wireless capability, improved cameras, faster processors and a wider range of screen sizes, according to Bloomberg. The iPhone 12 launch will come a month later than usual after Apple faced delays in final testing and production due to the pandemic. It anticipated that shipments of this next-generation smartphones could reach 80 million units by 2020, reported Bloomberg. 

Although the service category has become increasingly important to Apple's revenues in recent years, iPhone remains the company’s flagship product. In 3Q20, the service business accounted for 22 percent of the company's total revenue, only behind iPhone sales. These barely increased by 1.66 percent year-on-year, while other product categories experienced great growth. For example, iPad sales increased by more than 31 percent and other products, including AirPods and Apple Watch, grew by 14.85 percent. On Sept. 15, the company presented the new Apple Watch Series 6, which includes a new sensor that measures oxygenation in the blood and other features that aim to increase the number of health services available to the user.

Among the most anticipated features of the new iPhone are the latest generation 5G wireless network, as well as 5.4in screens and a 6.7in version. The iPhone 12 mini and iPhone 12 models will have 64, 128 and 256GB versions, while the iPhone 12 Pro and iPhone 12 Pro Max will be available with 128, 256, or 512GB of memory, according to GSMArena. Analyst Ming-Chi Kuo, Apple's product specialist, said that the launch will not include accessories to prevent the price of the iPhone from rising, as there was an increase in the placement of 5G antennas.

"We believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story,” said analyst Wedbush Dan Ives in a note to investors.

Three out of 10 premium smartphones sold in 1Q20 are Apple's latest generation, with the iPhone 11 as the best-selling model, followed by the iPhone 11 Pro Max, iPhone 11 Pro, iPhone XR, and the Huawei Mate 30 Pro 5G, which is already the first 5G smartphone to be in the Top 5 of global sales, according to Counterpoint. In Mexico, Samsung is the smartphone brand with the largest market share with 35.6 percent, followed by Motorola with 14.2 percent, Huawei with 12.1 percent and Apple with 11.3 percent, according to a report by The Competitive Intelligence Unit (The CIU) published last March.

The data used in this article was sourced from:  
Photo by:   Apple
Andrea Villar Andrea Villar Journalist and Industry Analyst