BBVA Commits Billions to Boost Mexican Innovation: Tech Week

This week, Salesforce’s US$8 billion acquisition of Informatica signals a powerful convergence of AI and cloud data management, aimed at accelerating scalable intelligence across enterprise systems. Meanwhile, BBVA’s commitment to invest over MX$100 billion (US$5.2 billion) in Mexico highlights the continued synergy between technology and finance in driving innovation, despite global uncertainty. 

In other news, Apple shares stumbled as US President Trump reignited tariff threats, underscoring the vulnerability of tech supply chains to political disruptions. At the same time, Mexico's rank as the 10th largest generator of e-waste reinforces the urgent call for sustainable digital practices in emerging markets.

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BBVA to Invest Over MX$100 Billion in Mexico

Despite the economic slowdown, global uncertainty, and local political adjustments, BBVA has committed to allocate over MX$100 billion (US$5.2 billion) in Mexico between 2025 and 2030. This figure reflects the company’s long-term financial commitment to the country.

Trump Threatens a 25% Tariff on iPhones Not Made in the US

US President Donald Trump has threatened to impose a 25% tariff on Apple products if the company does not shift iPhone production to the United States. The announcement triggered an over 3% decline in Apple’s stock price during early trading on Wall Street.

Digital Therapeutics Market Set to Reach US$19.76 Billion by 2035

The global digital therapeutics market is projected to grow from US$2.83 billion in 2024 to US$19.76 billion by 2035, reflecting a compound annual growth rate (CAGR) of 19.32%, according to a new report published by ResearchAndMarkets.

Mexico Ranks 10th Globally in E-Waste Generation

Electronic waste is growing at an alarming rate globally, with Mexico ranking 10th in the world and third in the Americas for the volume it generates, according to Heberto Ferreira, Telecommunications Lead, Institute for Ecosystems and Sustainability Research, UNAM.

Salesforce to Acquire Informatica for US$8 Billion

Salesforce announced a definitive agreement to acquire Informatica, an enterprise AI-powered cloud data management leader, for about US$8 billion in equity value. The acquisition aims to integrate Informatica’s data management capabilities into Salesforce’s AI and Customer 360 platforms to enhance the delivery of agentic AI at scale.

MBN Experts

Tailored Digital Strategies are Necessary to Make a Real Impact

In an evolving digital landscape, Multiplica positions itself as a strategic partner in Mexico by offering hyper-personalized, scalable solutions tailored to each client's context and digital maturity, says Angélica Speich, Country Manager Mexico and the United States, Multiplica . With a technology-agnostic approach and a strong emphasis on AI integration, the company prioritizes measurable business impact over standardized models.

Tech, Finance Synergy Boost Innovation in Mexico’s Banking Sector

Optimissa is doubling down on its presence in Mexico’s financial sector through its integration with Grupo Alten and a dual strategy of local consolidation and regional expansion, says Jaime Rubio, Country Manager Mexico, Optimissa. With over 1,000 projects led from Mexico, the firm leverages its unique blend of tech and financial expertise to drive digital transformation across banks and brokerage firms.