Businesses Commit to Digital Perseverance: Microsoft
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Businesses Commit to Digital Perseverance: Microsoft

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Sofía Garduño By Sofía Garduño | Journalist & Industry Analyst - Thu, 07/28/2022 - 10:00

Mexico will welcome the next Google Cloud Region as part of tech giant’s plan to invest US$1.2 billion in Latin America. During the Microsoft Inspire event, organizations shared their commitments to innovation as they aim to leverage their digital capabilities to face crises.

 

While Mexico is benefiting from the access to information and communications technology, it is also experiencing an increase in ransomware attacks that are disrupting supply chains.

 

Ready for more? This is The Week in Tech.

 

Mexico to Welcome a New Google Cloud Region

The Ministry of Finance and Public Credit (SHCP) and Google announced an upcoming Google cloud region in Mexico, which will support the digital transformation of public and private actors in the country. Through this initiative, Mexico will join Chile and Brazil as the third country with a cloud region in Latin America. “Mexico is a strategic market for Google Cloud in Latin America and this is an important investment that will bring key benefits to the organizations that operate in the country,” said Eduardo López, President, Google Cloud Latin America. Learn more about Mexico’s Google cloud region here.

Organizations Commit to Digital Perseverance

During Microsoft Inspire, Microsoft’s annual partner conference, leaders of different industries shared their strategies to use digital technology to face unprecedented times. Companies’ priorities include reducing their carbon footprint, promoting inclusive prosperity among communities and straightening their security strategies. “I see this shared commitment as part of a trend I call digital perseverance. It is the ability of organizations to thrive despite risk when they harness and wield digital technology to achieve their business goals and do more with less,” said Judson Althoff, Executive Vice President and Chief Commercial Officer, Microsoft. Read the full story here.

Digital Inclusion Through Financial Services

Information technologies have become an important tool in many areas of life and are transforming the way financial services are offered. The promotion of the use of information and communication technologies and the reduction of the digital divide are key to rebuilding the economy. The recovery must be affordable, understandable, fast and reliable, according to Selene Diez, CEO, Forte Innovation Consulting. Read her contribution to MBN here.

Hybrid Work Model Is Here to Stay: Citrix

Companies are relying on the desktop as a service model (DaaS) as the hybrid work model gains popularity. About 75 percent of the IT leadership feels that they need to provide a solution for this new reality. Over 50 percent of employers have already implemented solutions of this kind. To attract young talent, flexibility has to be offered because around 30 percent of employees will consider quitting to look for more flexible ways of working, said Juan Manuel Gómez, Regional Vice President Latam and Caribbean, Citrix, to MBN

Ransomware Attacks Increase in Mexico

Ransomware attacks are affecting supply chains in Mexico. These attacks tend to hamper production lines until a cryptocurrency exchange happens. Tier 2 and Tier 3 manufacturers are experiencing an increase in these attacks as never before. This situation has forced companies to implement a communication system between computer technologies and operational technologies. While in 2019, only 10 percent of Mexican businesses had a system of this kind, in 2022 this number grew to 50 percent. Read the full article at El Economista.

 X-DATA: Better Business Decisions Based on Data

All companies are starting to accumulate data but they do not know what to do with it. Most of them, however, have realized that their competitors are starting to use the data for analytical purposes. X-Data creates competitive advantages for businesses as it has identified several stages to transform companies into data-driven organizations. “The consideration that data is fully the responsibility of the IT area needs to be changed. When people start seeing data as a product, they start taking into consideration the client and the return on investment,” said Jorge Huerta, Chief Business Development Officer, X-Data, to MBN

Photo by:   Pixabay , Geralt

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