Image credits: Unsplash
News Article

Digital Platforms Face the Challenge of Million Daily Users

By MBN Staff | Thu, 04/02/2020 - 11:31

The use of digital platforms has soared with political parties, corporate offices, school institutions, organizations and millions across the world working from home. A clear example is Zoom, which saw daily users swelling up to more than 200 million in March from a previous maximum total of 10 million, the video conferencing app’s head Eric Yuan said on Wednesday. Zoom use has taken off over the last few weeks, with more than 90,000 schools across 20 countries using its video conferencing services to conduct lessons remotely.

However, the huge influx of users on its platform has raised privacy issues for the company. “We recognize that we have fallen short to the community’s – and our own – privacy and security expectations,” Yuan said. “For that, I am deeply sorry.” The FBI Boston office issued a warning about Zoom on Monday, telling users not to use the platform or share links after it received two reports of unidentified individuals invading school lessons, a phenomenon known as ‘zoombombing.’ “Over the next 90 days, we are committed to dedicating the resources needed to better identify, address and fix issues proactively,” said Yuan in a letter.

But in every situation, there will always be some winners and losers. Other platforms have not had the same luck in terms of user growth. Microsoft’s business-focused Teams was used by 1.56 million mobile users on Monday, while Slack had less than 500,000 mobile users. A research firm Apptopia estimated that Zoom’s daily US mobile user volumes rose to a record 4.84 million a day. 

Streaming services are also facing fierce competition. Netflix overtook rivals YouTube, Amazon Prime and Disney+ with over 59 million app installations in 1Q20, but more time was spent on YouTube’s Kids. YouTube collected US$110 million in in-app spending during the same time period, the highest rate among major streaming apps globally, according to the same report by Apptopia and Braze.

The data used in this article was sourced from:  
Photo by:   Unsplash
MBN Staff MBN Staff MBN staff