Dubai and Pakistan: Tech and the Acceleration of Modernization

Dubai is in a privileged and central geographical position that facilitates connections with Europe, Asia, Africa and other parts of the Middle East. This is the first and opening card that makes the region a strategic destination for companies looking for new markets to expand their business.

The technological revolution that we are experiencing worldwide represents an enormous opportunity for developing countries to accelerate the modernization of their economies. This is especially true given that millions of young people who have completely turned the economy around. They are the generations that are already bringing technological thinking into their vision of the world.

A few years ago, we saw some startups in the region, but now we are seeing more technology companies and listed companies settling in  places like Pakistan, which  can use technology as a trigger for its economy. Technology can change sectors such as health, agriculture, and education, among others.

We see cases in the region where focusing a country’s education on technology has been a great trigger for the change in the direction of that country’s economy to become technological ubs. Such was the case of India years ago.

Beyond Technology, as an expert in transformation and new technologies, finds this region as ideal as a blue ocean for the arrival of a technological wave. It offers the opportunity to expand the limits of our markets.

As a result of the exponential development the world has seen in Dubai, which has become the business capital of the Middle East, other regions have opened their business growth to technology. Our expertise in new technologies was the perfect fit, although we  needed to learn and understand the culture, the protocols and the local procedures to open operations there. However, as Martha Goedert would say: “If you want to go fast, go alone; if you want to go far, go together.”

Going together –  having the right partners locally and making strategic alliances that allow your business to develop, both locally and globally – is a key to international success.

It will always be better to enter new markets with local stakeholders around you and walking with you. Over the years, this will bring you a solid presence in the region, with your own networking and understanding of what the local markets need and a view of the evolution of their technological life in areas such as AI, cybersecurity, data and the cloud. These aspects will give you the time to build trust and reputation in the local markets as your business grows internationally.

My partner and CEO of our company in the region, Zoff Khan, does outstanding work with our stakeholders and it has been a joy to have him on board since we started operations in the Middle East years ago. We are confident and share the vision of developing our international markets through strategic alliances at all times and places. That is why we went together to hunt for new and great markets 

Treasures of the Middle East: Pakistan

Since International and strategic alliances are one of the key aspects of our expertise, we wanted to extend these benefits to our clients in all the relevant regions of the Middle East.

Setting a blue ocean strategy and implementing it are two poles apart. To be successful requires real commitment, investment over years, a strong, unwavering faith in your teams, and of course, a real persistent hunter mentality.

None of these attributes are easily found in typical organizations and that is why these organizations  remain in the same red spaces.

After many years of work and investment, Beyond Technology is now regularly winning in the Middle East, African and Asian markets. Our victories in  the digital transformation space is transcendent not only for our customers and employees but also for the community we serve.