Maribel dos Santos
Managing Director
Oracle Mexico
View from the Top

Embracing the Challenge of Transforming to Digital Services

Wed, 05/08/2019 - 10:44

Q: How is Oracle’s business transformation impacting its relationship with existing and potential clients?

A: Oracle’s transformation process is moving from a product-development focus to a service-oriented strategy. In the past, Oracle sold its products physically but we are now the first company to have its entire product portfolio in the cloud. This transformation will provide Latin America, and Mexico in particular, with great benefits. 
Mexico, which is our second-most important market in the region in terms of sales volume, has readily adopted new technologies like the cloud. Now, we want to contribute to the development of emerging technologies, such as IoT, blockchain and fintech. There used to be a misconception that Oracle only provided services for big companies. Most large players have already incorporated our solutions but we are seeing a significant number of medium-sized companies in the tourism, manufacturing, lodging and retail sectors adopting our services. These players will probably not move their entire operation to the cloud but they are adopting new technologies, which means they need a combination of CAPEX and OPEX that helps them grow and embrace innovation. Our transformation allows us to provide a service model where clients can adapt operational costs to their current growth, gradually incorporating new technology to be more competitive in the market. Today, we are much more flexible when supporting companies in reaching their objectives instead of being just a technology provider. 

Q: How can Oracle support new businesses, such as fintech companies, to help them grow and improve their operations?

A: Oracle’s strategy is based on four fundamental pillars: our collaborators, customer satisfaction, technological innovation and community. Strengthening this last pillar is what will help us incorporate startups into the market. We will launch an Innovation Lab before the end of 2019 where we will invite entrepreneurs working on new technology solutions like blockchain. The lab will have a strong educational focus. As a result, new companies will be able to get their technology to the market by the hand of experts. Our purpose is to transform the world, empowering people through innovation. 

Q: How can Oracle participate in the government’s objective to seize technology opportunities and digital transformation?

A: Oracle is among the most important technology infrastructure providers to the government and we are in the process of presenting new solutions to help in different sectors. Given our special interest in education, we have focused our development in this sector and are working with institutions such as Colegio Nacional de Educación Profesional Técnica (CONALEP) and Colegio de Bachilleres. However, the impact Oracle has on Mexican society goes beyond our governmental collaborations. We also created Oracle Academy, a program that helps us provide educational content to 1.5 million students in Mexico through our platform. Our goal is to help these students incorporate into the working environment or to support them in the development of their own technology solutions.  

Q: What can Mexico do to strengthen its position as a technology hub and foster the creation of more development centers like Oracle’s in Guadalajara?

A: Oracle’s development center in Guadalajara is in charge of all concentration and management tasks for Latin America. It also provides global services and develops new technologies like AI. This campus employs around 1,200 people but once finished, we expect that number to climb to 4,000. We intend to continue developing the Guadalajara center and in fact, the government and different ministries have shown interest in visiting the campus because of the important contribution it makes to the country in terms of employment, knowledge and technology development. Our goal is for Guadalajara to contribute not only to Mexico’s growth but to the entire Latin American region.