The Experience Economy: Inside Adobe’s Quest to Change the World

By Javier Castany | Tue, 11/23/2021 - 16:52

In this new digital era, offering virtual solutions is not enough to succeed in a competitive market. Douglas Montalvao, Experience Cloud General Manager for Hispanic Latam, Adobe, addressed a strategy to successfully create an experience-based product that revolves around audiences, campaigns, journeys and lifetime value. 

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Javier Castany Javier Castany Video Editor / Livestreamer