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The Experience Economy: Inside Adobe’s Quest to Change the World
By Javier Castany | Video Editor / Livestreamer -
Tue, 11/23/2021 - 16:52
In this new digital era, offering virtual solutions is not enough to succeed in a competitive market. Douglas Montalvao, Experience Cloud General Manager for Hispanic Latam, Adobe, addressed a strategy to successfully create an experience-based product that revolves around audiences, campaigns, journeys and lifetime value.