Hot Sale 2021 is Coming, Here Are the Figures Expected

Hot Sale, Mexico's leading online sales campaign, expects that eight out of every 10 digital shoppers will be interested in purchasing an item this year, according to a study from the Mexican Association of Online Sales (AMVO). Nine out of 10 potential buyers plan to purchase products and services through a mix of in-store and digital channels, while 52 percent say they plan to buy only online, according to the study.

According to AMVO, the profile of the Hot Sale shopper is predominantly male, between the ages of 35 and 44 and resides in Mexico City. AMVO's study also found that eight out of 10 shoppers plan to buy for themselves, while 52 percent are looking to buy gifts for a family member. Electronics and fashion are the categories with the highest purchase interest, followed by household appliances, toys and video games and furniture.

In Hot Sale 2021, which will take place from May 23-31, 22 percent of internet users plan to spend more than last year. Four out of every 10 potential shoppers plan to spend over MX$7,501 (US$373) in total, the study reveals. Debit and credit cards continue to be the main payment methods, but digital bank cards, e-wallets and departmental cards also feature prominently. Home delivery continues to be the most popular delivery method to receive orders. Likewise, security perceptions have improved in comparison to last year, with nine out of 10 digital shoppers now reporting that they feel very safe or somewhat safe shopping online. 

Driven by the pandemic and lockdowns, 2020 saw a 68 percent increase in the number of users who bought something during this event. According to AMVO, e-commerce generated revenues of MX$316 billion (US$15.7 million) in Mexico last year, representing a growth of 81 percent compared to 2019.

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