Image credits: StockSnap from Pixabay
/
Weekly Roundups

Hot Sale 2021 is Coming, Here Are the Figures Expected

By MBN Staff | Thu, 05/06/2021 - 22:50

Hot Sale, Mexico's leading online sales campaign, expects that eight out of every 10 digital shoppers will be interested in purchasing an item this year, according to a study from the Mexican Association of Online Sales (AMVO). Nine out of 10 potential buyers plan to purchase products and services through a mix of in-store and digital channels, while 52 percent say they plan to buy only online, according to the study.

According to AMVO, the profile of the Hot Sale shopper is predominantly male, between the ages of 35 and 44 and resides in Mexico City. AMVO's study also found that eight out of 10 shoppers plan to buy for themselves, while 52 percent are looking to buy gifts for a family member. Electronics and fashion are the categories with the highest purchase interest, followed by household appliances, toys and video games and furniture.

In Hot Sale 2021, which will take place from May 23-31, 22 percent of internet users plan to spend more than last year. Four out of every 10 potential shoppers plan to spend over MX$7,501 (US$373) in total, the study reveals. Debit and credit cards continue to be the main payment methods, but digital bank cards, e-wallets and departmental cards also feature prominently. Home delivery continues to be the most popular delivery method to receive orders. Likewise, security perceptions have improved in comparison to last year, with nine out of 10 digital shoppers now reporting that they feel very safe or somewhat safe shopping online. 

Driven by the pandemic and lockdowns, 2020 saw a 68 percent increase in the number of users who bought something during this event. According to AMVO, e-commerce generated revenues of MX$316 billion (US$15.7 million) in Mexico last year, representing a growth of 81 percent compared to 2019.

More news below:

  • Bitso raised US$250 million in a Series C investment, bringing its valuation to US$2.2 billion to become the first crypto unicorn in Latin America. The investment will be used to continue providing access to cryptocurrencies to local residents and to expand operations. “We want to make sure that folks in the region really benefit from accessing these global financial services that are getting built on top of blockchain,” said Daniel Vogel, Co-Founder and CEO of Bitso, in a statement.

 

  • Blue Origin, the rocket manufacturer founded by outgoing Amazon CEO Jeff Bezos, has set July 20 as the date for its first mission to carry people into space. The company plans to auction off a seat on its New Shepard rocket for the 11-minute trip into suborbital space. The seat will be the only one available for purchase on the flight, with proceeds going to Blue Origin's foundation, Club for the Future, which promotes math and science education.
     
  • Facebook’s Oversight Board upheld Former US President Donald Trump’s ban from Instagram and Facebook. The decision to review the case was brought up as it required an official response that must be applied to all users. Meanwhile, Trump announced he would release his own platform to communicate “straight from the desk.” Trump was initially blocked from using his Instagram and Facebook accounts for at least two weeks but the ban was later extended indefinitely.

 

  • Crowdfunding platforms like Donadora have been the go-to choice for people to raise funds for different social causes. “Crowdfunding undoubtedly played a very important role in the COVID-19 crisis at the global level; Mexico was no exception. More than a business opportunity, we sought to show solidarity with what was happening,” said Ingrid Urdapilleta, Project Manager of Donadora, in an interview with MBN.

 

  • Omnichannel and personalized services have become the new trends in online sales. Today’s customers are looking for immediate attention through any channel to have a real-time conversation that allows them to solve their needs or problems. Following this trend, new tools such as C-commerce have been developed to allow companies to shine in today's sales world. Last year, a study by Infobip indicated that 82 percent of people said they had become a store’s customer for life thanks to the excellent service it provided, according to Retailers. Read the full article here.
MBN Staff MBN Staff MBN staff