Hot Sale 2026: Closing the Gap Between Messaging and Mobile Sales

In just a few weeks, Hot Sale 2026 will be here — and, to be honest, for many companies this is not just another sales peak. It’s the moment when their entire digital operation is truly put to the test. 

Last year, the event surpassed MX$42.7 billion (US$2.4 billion) in sales and grew 23.7%, confirming it remains one of the most important moments for e-commerce in Mexico. But beyond the scale, what’s really interesting is how consumer behavior has evolved in these events. 

Today, everything starts on mobile. According to AMVO, 74% of traffic during Hot Sale 2025 came from mobile devices, and that completely changes the conversion logic. It’s no longer just about driving traffic to a website, it’s about how well you can respond, guide, and close at the exact moment when the customer is ready to buy. And that’s where the problems begin. Many brands are very effective at generating demand, but they lose value in the last mile: when the customer asks a question, hesitates, or needs confirmation before completing the purchase. 

The problem isn’t traffic, it’s what happens next. We see this every day. Companies invest heavily in performance and demand generation, but during peak events like Hot Sale, they’re unable to scale customer interactions at the same pace. The result is subtle, but costly: unanswered conversations, abandoned journeys, and sales that simply never happen. This isn’t a strategy issue, it’s an execution problem. 

In this context, continuing to treat messaging as a support channel is a major mistake. For consumers, it has already become a decision channel. According to the State of Business Messaging study by Meta Platforms, developed with Kantar, more than 70% of consumers globally already prefer to communicate with businesses through messaging. And yet, that preference doesn’t always translate into a seamless experience: Analysis by Boston Consulting Group in partnership with Meta on messaging in Mexico shows that, although companies are using these channels across the customer journey, their integration into core business processes remains partial in many cases. 

That gap is exactly where value is lost. When someone reaches out, they’re not necessarily “asking;” they’re often one step away from buying. But if the experience doesn’t support that moment — because the bot doesn’t understand, the user has to switch channels, or context is lost — the conversation breaks. During events like Hot Sale, those small points of friction are not minor, they are lost sales. 

This is where generative AI starts to play a different role. Not as just another layer of automation, but as a way to maintain continuity in the conversation. When implemented properly, it enables intent recognition, preserves context, and connects with systems like inventory, payments, or order tracking without forcing the user to start over. 

At Blip, we’ve seen that the biggest impact doesn’t come from responding faster, but from preventing the conversation from breaking at the most critical moment in the process. The real challenge: scaling without breaking the operation. This ties directly to the main dilemma leadership teams are facing today: how to capture growth without doubling operational costs. 

Because the volume is there. In 2025 alone, 19.2 million orders and 38.8 million products were sold during Hot Sale. But scaling human teams at the same rate is simply not sustainable — and that’s where many organizations begin to lose efficiency without even realizing it. 

There’s also a critical point that often goes unnoticed: integration. Customers don’t think in terms of departments or systems, they expect to ask, buy, pay, and track within the same flow. We also know that nearly 8 out of 10 shoppers prefer home delivery, making tracking one of the most frequent interactions. When that conversation becomes fragmented — because systems aren’t connected or the user has to switch channels — the experience breaks, along with the likelihood of repeat purchase. 

What’s interesting is that, even though this issue is clearly visible at an operational level, not all companies have solved it. Messaging is already a central part of the customer relationship, but its integration into business operations is still incomplete in many cases. And that creates a clear opportunity: In an event where everyone competes on discounts, the real difference lies in execution. 

More than an opinion, this is something we’re already seeing in practice: Hot Sale 2026 won’t be defined only by who has the best promotion, but by who can sustain the conversation through to the end. Because today, every poorly handled interaction is not just a bad experience, it’s a sale that someone else will capture. 

And I’ll close with a simple question: Is your operation ready to close those leads over chat … or to keep losing them?