In Hybrid Era, Not Investing in Technology Means Disappearing
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In Hybrid Era, Not Investing in Technology Means Disappearing

Photo by:   Ricardo Lopez-Tello
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By Ricardo López-Tello - Intel Mexico
Corporate Sales and Government Director


For most companies with a global scale, adapting to a new way of doing business has been key to ensure their survival in one of the most challenging economic scenarios the world has ever experienced. At the beginning of 2020, the hybrid work model was positioned in many cases as the only option to keep the operation afloat. Almost two years after this unprecedented change, many organizations are beginning to bet on a remote labor force. To achieve this, it will be vital that they adopt the appropriate technology that allows them to make this model permanently viable.

Providing its workers with the best technology available to take advantage of the moment of global transformation is a main step for any organization. We are convinced that any strategy with the possibility of success must include the support and use of productivity platforms to ensure the continuity of operations and to achieve sustainable growth.

According to a study carried out by OCCMundial, in collaboration with Boston Consulting Group and “The Network. Decoding Global Talent 2021," one of the most relevant qualities for the new normal is the access to the appropriate tools, added to the necessary infrastructure, to work both at home and in the office, without forgetting the importance of having virtual learning solutions.

In addition to the already well-known advantages that employees enjoy when working remotely, the benefits for the company are also highly tangible, since they are reflected in lower costs for maintenance, electricity, water, income, furniture and facilities. According to information from TFJA, in the US, it has been calculated that 30 percent of expenses are saved for each worker.

But this is not the only good news; this practice benefits productivity almost automatically, since, among many other benefits, absenteeism is reduced and the company can keep its communications free of congestion. There is also a great window of opportunity for talent recruitment, with the great possibility of hiring personnel who live in distant areas without having to change their address or residence, thus adding to the diversity of perspectives.

What do these practices have in common? That, without the right technology, instead of being a relief, everything could turn into a real headache. This is where the computer takes the lead: PC modernization is vital to employee productivity. This is even truer today, as collaborators seek more flexibility in where they work from, how they connect to the network and how they trust applications and data that can be hosted in the cloud, prioritizing PC platforms that create better experiences without sacrificing performance or security.

As an important part of the industry, it is very clear to us that PCs remain the preferred tool of employees when they want to focus on doing their work, while companies recognize that if they change their focus to improve the computer performance for personnel (particularly when handling a remote form of work), it could not only increase employee productivity but also increase their level of engagement.

However, the great challenge we constantly face is the likelihood that many companies will perceive technology as an expense. This is one of the biggest mistakes that companies can make. By not considering it as an investment that will allow them to optimize their business, they could be missing the opportunity to ensure the efficiency of their resources and talent. Investing in the technification of the workers of a company, regardless of its size, is a commitment to remain current and even reach the potential of becoming a reference in the market.

This process can seem very complicated, especially for those organizations that dedicate most of their resources to solving daily management problems. The key is to identify the current and future needs of the business to find the best option that allows the company to increase productivity.

I would like to highlight the results of a study that Intel commissioned to Forrester Consulting, which aimed to evaluate the current and future states of the acquisition and management of PCs. We found that, specifically, 56 percent of IT decision-makers today are already undertaking several activities to join the transformation by investing in cloud-based device management, while 55 percent are prioritizing more secure chips and 48 percent are investing in higher performance and faster chips.

It is very clear to me that these trends are setting the business tone and driving more companies to invest in the management of optimal devices and personal computers that deliver a higher performance and that are more secure, observing the tangible results that empower and appropriately prepare their workforce.

Finally, it must be emphasized that the technology we are developing, along with the industry, gives us a new view of the countless possibilities to incorporate a digital strategy that delivers benefits in the short, medium and long term, helping organizations not only to manage their growth and success during a context such as the pandemic but to put the necessary pieces in place to empower a properly trained, equipped and increasingly remote workforce.

Photo by:   Ricardo Lopez-Tello

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