Q: What are the core values that Yeltic seeks to promote through its educational services?
PS: We are a technology focused company that produces immersive educational experiences to contribute to sustainable social progress through technology and innovation. But we are also a scientific business. Yeltic collects user data to evaluate our client’s objectives. We understand that values build the personality of an organization and we have four main values that are the basis of our culture: compassion, customer orientation, honesty and responsibility.
Q: How does the company add value to its customer services through the flexibility provided by metaverse tools?
PS: Yeltic produces learning experiences through immersive technologies. Some of these tools are not new but they are often used indiscriminately and without a real learning purpose. Two main points differentiate us from the rest of the market. First, we only use technology to improve teaching methods and learning processes to get a better result. We have a dedicated team of psychologists, instructional designers and pedagogues who give us a clear sense of when to use these tools.
Second, we use a scientific approach. Our team internally uses the software development framework Scrum to ensure a flexible approach and a continuous improvement system. Our team of experts is in charge of analyzing the collected data to provide measurable results to our clients. It also identifies areas to improve. This is something that we have been improving and perfecting during our 14 years of experience.
Q: How does Yeltic seek to end the paradigm that technology and digitization only work for large companies with a high personnel volume?
PS: Historically, our main clients were large multinational companies. But with Yeltic LeARn, our microlearning platform that brings together metaverse technologies, microcontent and gamification strategies, we are generating immersive learning experiences that can be applied to staff of all levels in companies of any size. The size of the company does not matter because Yeltic LeARn is a low-cost mobile platform with educational and business benefits for employees and companies.
SMEs do not necessarily have a training program for all their employees, so we will offer them precisely that. We plan to provide structured training in which employees can use their mobile devices to access these courses at a low and accessible cost.
Q: How does the flexibility of metaverse tools help both the company and employees to reduce the skills gap within the company itself?
BC: We use metaverse technology for humanistic purposes and human development. We developed Yeltic LeARn alongside experts from the University of Cambridge and Meta, our key partner in the development of this microlearning-based solution. We democratized high-value educational training by offering five- to-10 minute courses that any person can take at a low cost using augmented reality (AR) through their smartphone.
Q: How does Yeltic work help reduce the technology gap among older generations that often cause discrimination?
BC: We always aimed to develop solutions for all people of all ages, so we focused on making our technology extremely easy to use and adaptable to diverse audiences, from children to adults. We perfectly understand the targets of our specific programs and their circumstances, so the technology is designed to be easy to use and accessible.
We created a project to prevent bullying that we have taken to marginalized communities in many Latin American countries. We understand that bullying is a critical problem in schools and we have benefited over 100,000 people through these virtual reality courses.
Q: How does the company help companies with high-risk activity training?
BC: We worked with one large beverage manufacturing company that found it expensive to stop production to teach employees how to fix its machines. We developed different virtual reality environments where its employees could learn to provide preventive and corrective maintenance services that the machines require, without having to be subjected to the risks involved in repairing these machines.
Q: What are the opportunity areas that Mexico has regarding metaverse technologies?
BC: Mexico and the world are slowly adopting the metaverse. While Mexico's personal data protection law provides a basic legal framework, the laws that properly regulate metaverse activities in Mexico are still missing. This is a worldwide problem, so we believe that the demand for this service will accelerate the introduction of proper regulations.
PS: More devices to access the metaverse are also becoming available, which will increase the demand for clear regulations. When companies have more access to virtual reality lenses or smartphones with better augmented reality capabilities, the mechanisms needed to handle all these new users will be much clearer.
Q: What are Yeltic’s objectives for 2023?
PS: Our main goal is to consolidate our position as the most important strategic ally in training and education for organizations. The automotive and oil and manufacturing sectors are our Top 2 markets and we will consolidate in those industries through a win-win strategy that is simple but aggressive: generating agreements for organizations to carry out a proof-of-concept of our products.
This test will allow us to obtain measurements and indicators that we will use to calculate the return on investment. Later, these companies can decide whether to continue using Yeltic without any type of contract or agreement.