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Weekly Roundups

Mexico Gains an Edge in Industry 4.0: The Week in Tech

By Andrea Villar | Thu, 08/19/2021 - 14:16

Industry 4.0 keeps making companies rethink the way they perceive their operations and even how they approach their customers. This week, experts from the manufacturing and technology sector take us by the hand to understand the aspects necessary to achieve a successful migration to automation. While Jorge Rave of Export Development Canada gives advice on how to allocate investment to these projects, Interlub's René Freudenberg writes about a term misunderstood by many but necessary in many ways: friction.

Read this and more on The Week in Tech!

  • As Industry 4.0 reshapes the business landscape, Mexican manufacturers must think strategically when determining where to focus and invest, wrote this week on Mexico Business the Country Head of Export Development Canada (EDC), Jorge Rave. In this article, he explained how new technologies are not just creating opportunities for businesses, they are changing the ways in which goods are produced. Rave also addressed the foundational business practices that will help Mexican manufacturers achieve their automation goals. Read the complete article here.


  • Amazon’s Jeff Bezos says that his secret to success is eliminating friction. But is that true for everyone? In this article, René Freudenberg, CEO of Interlub Group, shared with Mexico Business readers an uncommon take on friction. He also explained why friction is necessary and gave advice on how to optimize it. “We see friction as something beyond just a mechanical phenomenon. We see it as something that occurs in all aspects of life, such as interpersonal relationships, organizational structures and social dynamics.” Read the complete article here.


  • The disconnect that the pandemic created between consumers and the outside world led users to primarily seek empathy in digital and human interactions, revealed a report from customer experience company Genesys. The sense of connection with other humans has been deeply affected by the pandemic, the report found, making it necessary for brands to rethink the way they conceive the customer experience and build trust and loyalty among their consumers. According to the report, nearly one-third of respondents in the region feel that the pandemic has led to social isolation. In Latin America, 30 percent of consumers say they feel less connected to others since the pandemic broke out. Read the key findings of the report here.


  • Solarever, Technologia de America aims to expand its production capabilities into energy storage systems (ESS), investing US$6 million into its R&D department in an effort to combat energy intermittency—one of the main limitations of solar energy use—and continue promoting the growth of the solar energy sector in Mexico. The company began exploring energy storage systems at the beginning of 2019. A year and a half later the company is now working on securing a safety standard certification. Get the whole picture here.


  • German automaker Volkswagen announced that it will launch a digital transformation in its manufacturing base in the US and Mexico, aiming to get to 2025 with a 30 percent increase in productivity. As part of this initiative, Volkswagen will invest US$1 billion during the coming years in its three plants: Silao in Guanajuato, Chattanooga in Tennessee and Puebla. The carmaker’s goal is to successfully implement technology such as cloud software, intelligent robots and AI, which require exhaustive training. With the unified software launch, Volkswagen will be able to optimize collaboration between its plants, upgrade the work environment for its employees and suppliers and improve the manufacturing process in general. Get the full insights here.


  • Mexico’s telecommunication sector is witnessing increasing diversification as nontraditional virtual mobile operators (MVNOs) enter and successfully compete with Telcel, AT&T and Movistar, thereby increasing market competition to the benefit of the consumer. These new MVNOs have grown quickly – roughly 65.4 percent last year – indicating that they have found a way to position themselves in the mind of their consumers ahead of established companies. Rolando Alamilla, Consultant at Competitive Intelligence Unit (CIU), explained that these gains come from MVNOs’ ability to consolidate and attack the market from an angle that traditional companies cannot compete with. The complete article here.


Andrea Villar Andrea Villar Journalist and Industry Analyst