Prime Video to Invest US$2 Billion in Latin America Through 2030

Prime Video will invest more than US$2 billion in Latin America between 2027 and 2030, expanding original programming, live sports, and creative talent initiatives across Mexico, Brazil, Argentina, Colombia, and Chile, with more than 25 new titles planned for 2027.

Prime Video says it is increasing its investment in Latin America as streaming competition shifts toward locally produced content, sports rights, and broader entertainment offerings. Amazon’s streaming platform plans to invest more than US$2 billion across the region between 2027 and 2030, covering original and licensed programming, live sports and creative talent development.

The announcement was made at Prime Video Presents Latin America in Mexico City on August 20, 2026. The investment will focus on Mexico, Brazil, Argentina, Colombia, and Chile, which the company identified as its primary markets for the regional expansion.

“What is happening in Latin America right now is extraordinary — the talent, the stories, the audiences,” says Kelly Day, Vice President of International at Prime Video. “Today we are matching that energy with more than US$2 billion through 2030 across original and licensed programming and sports.”

The strategy reflects a broader shift in the streaming industry, where platforms are competing not only through the size of their catalogs but also through exclusive local productions and live events that can attract recurring audiences.

Local productions become a larger part of the strategy

Prime Video plans to more than double the number of Local Originals produced across its five priority markets compared with 2026. The company plans to release more than 25 new titles in 2027 alone, spanning scripted series, films, unscripted programming, and reality formats.

The upcoming slate includes the second seasons of La Oficina and Florence Cassez, Tremembé, as well as Marília, Menem Season 2, Te Odio, Te Amo, Rojo Corazón, Catedrales, and Valentina. The company is positioning local storytelling as a mechanism for reaching audiences beyond individual markets while maintaining regional production capabilities.

“Our job is to find stories that are undeniably local and make them undeniably universal,” says Javiera Balmaceda, Head of International Originals for Latin America, Canada, and Australia at Amazon MGM Studios.

Mexico is expected to play a central role in that strategy. Prime Video has developed and expanded productions in the country, while also seeking stories and production activity beyond Mexico City. The company has previously moved projects originally planned for production in the United States to Mexico, including A Million Miles Away and Cada Minuto Cuenta. The platform has not disclosed how much of the US$2 billion investment will be allocated specifically to Mexico.

Sports Add Another Audience Driver

Live sports is the other major component of Prime Video’s regional strategy. More than 20 million households across Latin America have watched sports on the platform so far in 2026, exceeding the total number recorded throughout 2025. Amazon estimates that its sports programming has reached more than 60 million fans across Latin America in 2026 in advertising terms.

Prime Video has expanded its NBA offering in Brazil and Mexico following its global 11-year agreement with the league, reaching more than 200 games per season. Coverage has also expanded to Argentina, Colombia, and Chile. In Brazil, streaming hours for Copa do Brasil have more than doubled since its launch, while the addition of Série A has expanded Prime Video’s domestic soccer offering.

Mexico represents another important sports opportunity. La Casa de las Chivas more than doubled its household audience year over year, with the Liga MX Clausura semifinal between Chivas and Cruz Azul becoming the platform’s largest single-match audience in the country.

Beginning September 26, Prime Video will also become a new home for the Mexico National Team, carrying 38 home matches over four years.

Prime Video Expands Beyond Core Subscription Model

The investment also extends to Prime Video’s role as an entertainment marketplace. Later in 2026, customers in Costa Rica, the Dominican Republic, Guatemala, Paraguay, and Peru will be able to subscribe to third-party streaming services directly through the Prime Video application. Rentals and purchases of premium entertainment will also launch in those five markets, alongside Argentina, where subscriptions launched earlier in the year.

The services will not require an Amazon Prime membership. Customers will be able to access subscriptions, rentals and purchases through a single Prime Video account and payment method. For Amazon, the expansion broadens the platform’s commercial model beyond its own original programming and sports rights, creating additional points of engagement within the same application.

Amazon’s regional strategy also includes developing the production capabilities needed to support a larger content pipeline. In Brazil, the Brasil no Set program, developed with BRAVI and ICAB, has expanded beyond its initial group of emerging production companies to reach the North and Northeast regions. The company also works with public institutions to provide technical training.

In Mexico, Prime Video has partnered with By Invitation Only and acting schools on professional development initiatives that connect participants with casting directors and agents. Scholarships have also been provided to students from low-income backgrounds. A new program with SAE Institute will focus on physical production and postproduction skills, adding workforce development to the company’s regional investment.

“We are not just producing programming in Latin America, we are investing in talent and creative partnerships that will help shape the future of Latin American storytelling,” says Tomás Tejero, Regional Lead for Latin America and Canada, Prime Video.