Luis Meza
Managing Partner
Deloitte Consulting Group, México
View from the Top

Roadmap for Digital Transformation

Wed, 05/08/2019 - 10:37

Q: How would you grade Mexico’s attractiveness for doing business after 2018’s political and trade changes?

A: While some might feel lingering uncertainty, we see a calm attitude in the sectors in which we participate. The signing of USMCA has particularly benefited our ability to provide professional technology services by letting professionals travel freely to Canada and the US. The US is restricting the use of foreign personnel. USMCA bypasses these restrictions and creates a new area of opportunity for Mexicans to offer technology services at competitive costs.
Q: How can companies prepare for a digital transformation?

A: Many companies believe that a digital transformation means switching from physical to e-sales. Decisionmakers need to understand how to integrate digitalization into their work culture and to use technology to monitor their entire operations. Today, it is impossible to imagine an organization not using technology to interact with employees, clients and suppliers. However, it is not enough for a company to adopt technology in only some of its processes; an entire digital transformation is necessary to build what we call a digital DNA.
Q: How can Deloitte support companies going through a digital transformation process?

A: To embrace the digital transformation we combined our usual consulting services with creative solutions. We are trying to help our clients identify the best areas of opportunity to generate value from the beginning of their operations. Companies often try to go through a digital transformation without a clear strategy in place and without a clear idea of the reasons why they are implementing these changes, which normally leads to confusion. 
Successful digitalization must support the company’s core business while helping employees transmit a clear message to clients through digital platforms. We develop comprehensive strategies for clients, analyzing the technology they have and the results they want to acquire. This allows us to develop a roadmap that clearly states the initiatives to implement and the goals to achieve. We also help companies transform their culture by training their personnel to execute digital strategies. 

Q: How is Mexico’s economic environment impacting digital transformation strategies?

A: Although some see the economic climate as an obstacle for investment, I believe it brings new business opportunities. For instance, there is discussion on whether Mexico will be able to maintain its position as a car manufacturer under new USMCA regulations. However, the sector can use this period to implement automation in its manufacturing plants and improve its practices in production, sales, exports and distribution. This is the time to adapt and become more competitive. Mexico can become a professional services powerhouse that sells these to the Americas and Europe. 

Q: Which sectors could benefit from AMLO's transparency policies in terms of digital transformation?

A: This is a trend impacting all industries, even those that could be considered traditional. The mining sector, for example, is using digitalization to map mines and control ventilation, using motion sensors to control fans and reduce energy costs. In the agricultural sector we are working with a client that is now monitoring water distribution through the implementation of humidity sensors in the soil, allowing the company to save water and reduce operating costs. 

Q: What are your recommendations to potentialize Mexico’s digital transformation?

A: Education is key to the digital transformation. Most children in Mexico still receive a traditional education and it is necessary to make technological tools available to them from a very young age. Programming skills will be extremely useful to children, not just because they are in demand but because they teach a flexible way of thinking. Deloitte supports an organization that implements several programming courses for girls and we also have a scholarship program for university students in Queretaro.