Shuffling Tech Talent, AI Applications and Cybersecurity

On average, Tech talent in Mexico observed a 53% salary jump, although it is unclear if this trend will continue in 2023. Moreover, will tech talent winces as potential layoffs, they have the skills to easily pivot to another industry and continue their career trajectory. 

Meanwhile, industry leaders explore AI applications to revolutionize the retail industry with greater data analysis for greater personalization. In cybersecurity, exports outline the costs of side stepping investments in protecting critical infrastructure and why the subject has become a modern pillar of business. 

This week in Tech news and developments: 

Mexico

Tech Salaries Have Increased 53% in 2022: CodersLink

Average salaries in the tech field are following an upward trend. According to the job search platform CodersLink, workers in the tech sector could earn up to MX$91,000 (USD$5,000). 

Meanwhile, INEGI data from 2022 shows the average salary for professionals in Mexico averages MX$16,642 (US$993)/month, placing the tech industry among the top 2% of Mexicans who earn higher than the country's minimum wage.

Opportunities for Tech Talent Beyond the IT Industry

After the big boom sparked by the pandemic, several technology companies have announced layoffs in recent months, João Nunes, Managing Director of Strategic Markets, PageGroup, outlines additional opportunities they can turn to. Tech talent “ should know that the economy and the labor market are cyclical, but that does not mean that professional growth must be delayed.”

Executive Perspective

How AI Can Enhance Hyper-Personalization in Marketing

AI technologies like Open AI are offering marketers new ways to create more personalized experiences, writes Mauricio Valdez Mendia, CTO, Microsoft for Walmart LATAM. By analyzing large amounts of customer data and segmentation businesses can gain a deeper understanding of their audience and create more personalized marketing campaigns. 

Revolutionizing Retail: How AI Can Power Demand and Revenue

With AI, businesses can separate themselves from competitors and position themselves for success in Mexico’s growing market, writes Omar El Gohary, Founder & CTO, G2K Group GmnH. “By adopting AI tools, businesses can evaluate massive volumes of data and derive the appropriate conclusions to improve income in relation to local demand.”

Cybersecurity

A Day in the Life of Critical Infrastructure 

Investing in cybersecurity and resilience of critical infrastructure is not only prudent but also an economic imperative, writes John Clayton, County Manager Mexico, Arista Technologies. “[P]rotecting critical infrastructure from cyberattacks is not only a matter of risk management or compliance, but also a matter of trust, reputation, and competitiveness.

A Fundamental Pillar of Modern Business: Cybersecurity

In a hostile digital landscape, cybersecurity is the key that sets companies apart, says Santiago Fuentes, Co-Founder and CEO, Delta Protect. “In the same way that organizations view legal, tax, accounting and finance as necessary fixed costs, cybersecurity should be seen as an essential element for thriving in a competitive ecosystem.”