SMEs Successfully Join E-Commerce StrategyBy MBN Staff | Thu, 02/18/2021 - 10:27
The 'MSME Digitalization Plan' promoted by the Department of Economic Development of the OAS and the startup Kolau managed to get 100,516 SMEs to join e-commerce by creating a website for them for free in Mexico. Launched in March 2020, the plan has the goal to integrate 1 million Mexican SMEs into e-commerce, with an average of 100,000 per year, reaching 25 percent of businesses operating through e-commerce by 2030.
According to Kolau, 216 MSMEs have already opened their website in 529 cities in Mexico, making it the largest initiative for digitalization in the country. The industry with the highest percentage of MSMEs is the hotel and catering industry with 10.8 percent out of the total number of companies that have joined the program, followed by textile companies and consultancy firms.
Participating in the plan are 53 municipal governments, three state governments, 12 universities and five chambers of commerce. Among these are the city councils of Acapulco, Colima, Mexicali, Celaya and Iguala; universities including the Universidad de Celaya y Universidad Autónoma de Guerrero; as well as chambers of commerce like the National Chamber of Commerce, Services and Tourism of the Toluca Valley.
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