From Transforming Schools to Transforming Futures

Over the last few years, I have had the privilege of leading the commercial growth of Cometa, the most robust SaaS platform for private schools in Mexico. Together with an extraordinary team, we have built a company that today powers more than 500 educational institutions, exceeds US$5 million in ARR, and has transformed how schools collect payments, operate, and focus on what matters most: education. I am deeply grateful and proud of that experience. Cometa not only taught me how to scale a technology company from scratch, but also how to do so with purpose. That is why I continue to support the team as a partner and advisor, convinced that its impact is just beginning.

However, as we came to understand the operations of hundreds of schools, I became passionate about a much larger problem: What happens to young people once they graduate? How do we ensure that all that educational effort translates into real employability, social mobility, and productivity for the country?

That concern, which arose from listening to administrators and students, became a conviction: The educational cycle does not end with graduation, but with the first job. And the bridge between education and employment in Latin America is broken.

From Learning to Employment: The Recurring Gap

In Mexico, more than 50% of technical graduates end up working outside their field. At the same time, between 40% and 60% of companies report difficulties in filling technical or intermediate skill roles. Each year, Latin America leaves between 1.2 million and 1.6 million positions unfilled, despite graduating more than 400,000 technical students.

It's not a problem of a lack of young people or a lack of education, it's a problem of connection and traceability between what we teach in the classroom and what the labor market actually requires. As students leave school, they often face a gap in work readiness, limited access to job information, and unclear or overwhelming paperwork and requirements, making the transition into employment even more challenging.

This diagnosis cannot be made from behind a desk. It comes from listening. During visits to high schools and technical universities, I kept hearing that young people don't know how to turn their education into real, tangible job opportunities. On the other hand, companies, especially in manufacturing, logistics, hospitality, food and beverage, and productive sectors, described long, costly, and ineffective processes.

The gap is felt on both sides of the bridge. And that structural disconnect, rather than an isolated challenge, became the starting point for my next professional mission.

From Cometa to Ginia: A Natural Evolution

That search led me to meet my partners, the founders of Ginia: Antía Vázquez, Melissa Manrique, and Renata Millet. Three entrepreneurs with exceptional backgrounds who decided to combine technology, product, and educational expertise to solve the structural mismatch between technical education and employment at its root.

From our first meetings, it was clear that we shared the same vision: Latin America does not need more job portals, but rather employability infrastructure. Thus, Ginia's platform was born to support and better match students and jobs, leveraging artificial intelligence and WhatsApp to guide students from before graduation and into their first formal jobs.

The New Talent Infrastructure

Ginia's model is built on four pillars:

1. Automated support via WhatsApp. We engage students with personalized content and pulse checks on their interests, skills, and aspirations.
2. Preparation for employability. Automatic tools to create resumes, handle required documentation, practice interviews, and learn about real roles and salaries based on their career and location.
3. Direct connection to real job openings. Frictionless application and real-time tracking, from the same channel where they already communicate.
4. Institutional dashboards. Traceability indicators, placement rates, and insights to strengthen links with the productive sector.

The result is an ecosystem where students, institutions, and companies can finally operate on the same database, the same language, and the same mission.

It's not about "posting offers," but about orchestrating human trajectories powered by AI.

From Yucatan to the Continent: Field Validation

The first pilots with technical high schools in Yucatan confirmed what we suspected: the problem was not one of capacity, but of support.

One young woman told us: "I didn't know I could earn that much in my first job, or that there were options close to home. No one had explained it to me that way."

Within three weeks, she got her first formal job. For her, it was the beginning of a career. For the company, it was a vacancy filled. For the school, it meant traceability and real learning.

Stories like this showed that the impact is not in "placing more resumes," but in building visible, measurable, and human paths.

AI With Purpose and Human Scale

At Ginia, we don't use AI to replace conversations, but to amplify support. The chosen channel — WhatsApp — is no coincidence: It's the most universal digital language in Latin America, where over 90% of young people use it to connect, ask questions, and make decisions they trust.

AI allows us to offer career guidance, interview preparation, and connections to job openings with the warmth of a mentor, but at scale. And unlike a marketplace, the cycle does not end with the first job: students can return, grow, and continue charting their career path, feeding a living, regional database.

Because when AI is used purposefully, it does not depersonalize; it multiplies access.

Social Impact, Industrial Policy

Solving youth employability is not only a moral imperative, it´s a strategic economic decision. Every technical vacancy filled shortens bottlenecks, increases formality, and accelerates local growth.

On a regional scale, more than 15 million students are enrolled in technical education, while another 30 million young people are neither studying nor working. The technical talent deficit exceeds 1 million unfilled positions, and spending on training and placement exceeds US$20 billion to US$30 billion annually.

Connecting education and employment is not just educational policy, it is industrial policy. And doing so with regional technology and real data is the greatest opportunity of this decade.

Why I'm Taking on This Challenge

With this vision, I decided to take on the role of founding CRO at Ginia to build the growth, expansion, and revenue strategy that will allow us to scale this infrastructure throughout the region. I´m doing this alongside a world-class team and with the backing of investors who understand the value of this mission.

My move from Cometa to Ginia isn't a change of industry, it´s an extension of the bridge. From digitizing school payments to materializing first salaries. From improving management to improving social mobility. From optimizing processes to transforming futures.

From School Payments to First Salaries

If I have learned anything in recent years, it´s that real impact occurs when technology improves lives, not just processes.

At Cometa, we transform school administration: we digitize the way they collect payments, operate, and ensure their sustainability. Now, at Ginia, we are transforming the future of their graduates: the way they start their working lives and access real opportunities.

From school fees to first salaries: that is the bridge I want to build. My purpose remains the same: to use technology to strengthen Latin America's educational and economic systems, but now with a much more human dimension. If at Cometa I was able to help schools become sustainable, now at Ginia we will help the trajectories of millions of young people become sustainable as well.

The Future of Talent in Latin America

The future of work in the region depends not only on how many young people study, but also on how many we manage to connect with real opportunities. That´s the challenge that drives me today: to build, together with my partners and team, the infrastructure that will ensure that no young person is left out of the future of work they deserve.

My transition to Ginia isn't the end of a cycle, but a natural extension of the same dream: to make education no longer a promise but a real path to progress.

An Open Call

• To educational institutions: make employability a core KPI. It is not an extra; it is the ultimate measure of educational value.
• To companies: invest in young talent. Reducing time-to-hire and hiring costs is possible when accompanied by data and context.
• To students: your career does not end with graduation; that is where it begins. You are not alone.

I close with gratitude and ambition.

Gratitude for a period at Cometa that shaped me as an operator, strategist, and leader. And ambition for a mission that can change the educational and productive equation of our region.

If education is the promise, employment is the fulfillment of that promise. Our job at Ginia is to build the path between the two: clear, accessible, and measurable.

That is the bridge I choose to continue building today. And I´m excited to invite more actors — educational institutions, companies, and students — to walk it together.