Turning Mobile Devices Into Real-Time Business Intelligence

SOTI is an enterprise mobility and Unified Endpoint Management (UEM) company that helps organizations manage, secure, monitor, and optimize all their business-critical mobile and connected devices from a single platform. 

Q: SOTI has evolved beyond traditional mobile device management to become a comprehensive enterprise mobility platform. How would you describe the strategic position of the company in Latin America?

A: We are the leading provider of Mobile Device Management (MDM) solutions in Latin America, maintaining a presence in 42 countries across the region. With over 2,200 employees globally and a robust network of 6,500 partners, our strategic position is defined by a partner-first fulfillment model that allows us to scale rapidly. We have moved far beyond simple smartphone management to oversee a vast ecosystem of tablets, kiosks, rugged scanners, and even drones. Our focus remains on delivering 20% to 30% gains in operational efficiency and budget optimization for our clients, ensuring that every mobile asset contributes directly to corporate productivity.

Q: What external factors and recent internal decisions have been key to strengthening SOTI's value proposition against the competition in Unified Endpoint Management (UEM)?

A: The transition from individual device management to our SOTI ONE Platform has been our most critical internal milestone. We have engineered a suite that includes SOTI XSight for diagnostic analytics, SOTI Snap for rapid application development, and SOTI Connect for mobile and industrial printer management. Externally, our value is reinforced by deep technical certifications with industry giants such as Honeywell, Zebra, Amazon, and Microsoft. Unlike competitors who offer fragmented solutions, we provide a unified, platform-agnostic ecosystem that runs natively on Android, Windows, and iOS, allowing us to manage mission-critical environments where downtime is not an option.

Q: How does SOTI demonstrate tangible value in terms of efficiency, reduced operational friction, and technological control for its clients?

A: We demonstrate value by converting raw device data into actionable intelligence. For example, in a large-scale public safety deployment involving 30,000 officers in Central America, we enabled the IT director to monitor device location, connectivity coverage, and signal interference in real time. This level of control allows organizations to identify "shadow zones" where criminal elements might use signal inhibitors and to take proactive measures. By providing a "single pane of glass" to manage mobile hardware, we eliminate the friction of fragmented systems, typically allowing our clients to see a full Return on Investment (ROI) within one to two years.

Q: In sectors like retail and logistics, where response time and operational availability directly impact revenue and customer experience, what specific metrics or results do your clients observe after implementing SOTI solutions?

A: Our clients consistently report a 20% to 30% optimization in operational efficiency. In logistics, this translates to a significant reduction in device loss and replacement costs because we provide total visibility over the asset lifecycle. We also see a marked increase in workforce productivity by restricting devices to mission-critical applications, preventing the use of non-work-related software. Furthermore, by utilizing SOTI XSight, companies can leverage predictive analytics to identify battery failures or connectivity issues before they disrupt the supply chain, ensuring that the "last mile" of delivery remains seamless.

Q: With the growth of connected devices, kiosks, scanners, wearables, and Point of Sale (POS) terminals in business operations, how does SOTI manage to meet the continuous demands of increasingly complex and interconnected environments?

A: Our success lies in our ability to build bridges between disparate technologies. We have developed native connectors for major cloud providers like Amazon Web Services (AWS) and Microsoft Azure, ensuring that our platform integrates transparently with existing Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. While the market is seeing an influx of new hardware, we maintain a rigorous laboratory certification process with manufacturers to guarantee compatibility, allowing us to manage everything from a simple handheld scanner to a complex automated kiosk within the same ecosystem, regardless of the underlying operating system.

Q: What are the top three industries you are working with and what specific needs are you helping them solve?

A: Our primary sectors are retail, transportation and logistics, and healthcare. In retail, we manage the infrastructure for giants like Trek Bikes and Recamier, ensuring that every scanner and POS terminal is functional and secure. In transportation and logistics, we facilitate real-time tracking and proof-of-delivery systems for companies like TCC, optimizing the flow of goods. In healthcare, we secure the tablets and mobile units used by doctors for diagnostics and patient data, ensuring that sensitive information is protected while remaining accessible for critical decision-making.

Q: What does the growing widespread use of AI assistants to shop mean for the technological infrastructure of retail in Mexico and Latin America?

A: This shift necessitates a move toward intelligent infrastructure through solutions like SOTI Stella, our AI integration. For major retailers such as Costco or Chedraui, AI is no longer a luxury but a requirement for managing the massive influx of consumer data. SOTI Stella allows these companies to analyze consumer behavior in real time; for example, if an automated camera detects a customer hesitating over a product, the system can trigger a personalized discount at the checkout counter. We are providing the back-end infrastructure that allows AI to move from a theoretical assistant to a proactive sales tool.

Q: In an economic environment where consumers are more price-sensitive, constantly compare options, and quickly switch between physical and digital channels, how is the role of AI in retail changing? 

A: We have moved beyond simple automation into the realm of hyper-accurate strategic decision making. A perfect example is our work with a global beverage brand, where AI analyzed production lines to solve a recurring bottle breakage issue that occurred only once every 10,000 units. A human could not have detected the 1mm shift in the machinery, but our AI diagnostics did. In retail, this means using deep historical data to predict inventory needs and consumer shifts with a level of precision that was previously impossible. AI is now the primary engine for operational intelligence and long-term financial health.

Q: The mobile experience seems to be becoming the new infrastructure of modern retail. To what extent is the Latin American retail sector prepared to implement this level of digitalization without generating additional operational complexity?

A: The region is surprisingly well-prepared. Our model accounts for the entire spectrum of the market, from SMEs to large enterprises. We manage complexity by delegating the implementation and support of smaller deployments to our specialized local partners, while we handle the high-level architecture for corporate giants. This tiered approach ensures that a small pharmacy chain can access the same robust management tools as a multinational like Alsea or Femsa. By providing a scalable platform, we ensure that digital transformation does not overwhelm the existing IT staff.

Q: Cybersecurity is no longer an IT issue and is directly linked to reputation, loyalty, and financial results. How is SOTI responding to this trend?

A: Cybersecurity has absolutely transitioned from a technical checkbox to a core pillar of brand reputation and financial stability. In the modern market, a single breach can destroy years of consumer trust. We treat every mobile device as a potential entry point for cybercrime, which is why our platform shields the asset from the moment it is powered on. We implement rigorous multi-factor authentication and identity management protocols that ensure only authorized personnel can access sensitive corporate data or customer information.

We differentiate ourselves by offering a robust, industrial-grade security layer that cheaper alternatives simply cannot match. For sectors like banking and public safety, where we manage sensitive files and communications, our blinded security approach ensures that even if a device is lost or stolen, the data remains encrypted and inaccessible. In Mexico and Latin America, we are seeing that companies are increasingly willing to invest in SOTI because they recognize that the cost of a security failure far outweighs the investment in a premium, integrated management platform.

Q: What are SOTI's expansion and growth priorities for Mexico and Latin America in the coming years? What challenges will you overcome to achieve these results?

A: Our priority is to maintain our double-digit growth by deepening our penetration in Mexico, Brazil, Argentina, and Colombia. We are investing heavily in local human resources — including sales, marketing, and Sales Development Representative (SDR) teams — specifically in northern Mexico to support the manufacturing and logistics boom. Our goal is to expand our footprint in the telecommunications sector, working with carriers so that corporate devices are delivered to end-users with SOTI agents pre-installed. We are closing 2026 and looking toward 2027 with a focus on diversifying into utilities, oil and gas, and government services.

The primary challenge is the "wait-and-see" investment culture often found in Latin America, where companies are sometimes more hesitant to deploy technology at scale compared to their North American counterparts. Budgetary limitations and shifting government priorities also play a role. Furthermore, there is a significant need for technological education regarding what UEM and MDM can actually achieve.