Video Course Platform Domestika Becomes a Unicorn

Online course platform Domestika announced the closing of an investment round of US$110 million, officially turning the company into a unicorn. The platform offers over 250 courses in categories such as illustration, craft, design, animation and business to its 8 million user base.

“Our community has grown from its humble beginnings as a small forum for creatives in Spain to more than 8 million users worldwide and will continue to do so. We plan to fuel this development by expanding our course offering in multiple languages ​​to keep up with the highest level of creative training for all types of users in an accessible and affordable way,” says Julio Cotorruelo, Co-founder and CEO, Domestika, in an official press release.

The platform highlighted the role of Mexico in its operations, given that it was the first country Domestika expanded to outside of Spain. After Mexico, Domestika expanded to France, Italy, Germany, the UK and the US. It also launched its courses in French, German and Italian. The recently raised funds will help the organization establish itself in the markets where it operates and break ground in new territories, as mentioned by Domestika’s press release. 

“We are excited about the new (Unicorn) status and how it will impact Domestika’s growth in Latin America. Mexico has been a highly relevant market since 2016 and constitutes Domestika’s largest community of Spanish speakers with more than 1 million users, even more than Spain. Our goal is to continue sharing our creative passion with thousands of Mexicans with affordable courses,” said Suárez. 

Domestika is currently based in California, US. The platform offers about 110 new courses each month, which allowed its users to complete over 13 million courses by 2021. Virtual education platforms gained much momentum during the pandemic as they demonstrated a new way of learning that is both easy and safe, according to El CEO. In Mexico, Domestika courses cost about MX$959 (US$46), being illustration, photography and video, crafts, web page design, marketing, business and writing the most popular topics.