Oswaldo Trava
Founder
Instafit
/
View from the Top

Wellness at Our Fingertips

Wed, 02/21/2018 - 09:34

Q: What are the main services offered by InstaFit?

A: InstaFit is a Spanish-language media platform focused on fitness and it is the leader in fitness apps in Latin America. We produce audio and video content guided by internationally certified trainers and distribute that content across many channels. InstaFit Workouts, our mobile app, provides access to all of our workout and meditation sessions through a subscription. We have over half a million followers on social networks and our app has been downloaded 750,000 times. 

Q: What distinguishes InstaFit from other fitness apps?

A: We offer guided content between four and 35-minutes long in which participants watch and listen as our coaches instruct and motivate them. Having content that is culturally appropriate helps users more easily adhere to a habit-forming process. As a technology company, we are also concerned about creating a tool that is scalable and affordable. 

Q: What are your long-term plans for the company?

A: InstaFit has the potential to become a very large international company. We are trying to access new distribution channels like insurance companies or airlines that want to include content in their onboard entertainment system for meditation or stretching.