What Does Microsoft Gain From Acquiring TikTok?By MBN Staff | Thu, 08/06/2020 - 13:17
After TikTok users in the US began to say farewell to their followers on TikTok when they heard President Donald Trump would ban the application, they saw a light that gave them hope. Microsoft stood up for everyone and offered to buy the app. But what does the Washington-based company gain from buying the popular Chinese app?
Last week, after Trump expressed his concern about Chinese platforms collecting data from US citizens, Trump said he met with Microsoft CEO Satya Nadella to discuss the possibility of the tech company acquiring at least 30 percent of TikTok. Although the transaction has not been confirmed by Microsoft, Trump warned that if this is going to happen, either by this company or any other, it must be before September 15.
According to Statista, in the world ranking of TikTok downloads, India is in first place with more than 100 million downloads, followed by the US with 50.5 million downloads on iOS and Android devices, Brazil with 36 million and Russia with 26.6 million. Mexico is already in fifth place with 25.4 million acquired users in 2020.
"It is a platform that has generated a kind of revolution, especially in new generations and the truth is that right now, due to the pandemic crisis, they are trying to acquire new technologies, platforms or new channels and TikTok is a very good entry channel to new segments,” said in an interview with Expansión Gilberto Lozano, Lead Partner of Transformation Business at EY Mexico.
Likewise, in an interview for W Radio, Emilio Saldaña, a tech analyst, considered that the acquisition of TikTok would mean giving Microsoft a breath of fresh air. "This would give Microsoft an opportunity to refresh its image," he said.
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