Image credits: Bruno Rijsman(CC BY 2.0)
/
News Article

Chiapas, Mayan World Alliance Seek to Boost Tourism Recovery

By Alessa Flores | Wed, 08/26/2020 - 13:01

As part of the efforts of the Mayan World Alliance to reactivate tourism in southeast Mexico and to confront the COVID-19 pandemic that has weakened tourism in the region, today, Katyna de la Vega Grajales, Chiapas Ministry of Tourism presented the state's tourism offering. Chiapas provides a wide range of beach destinations, archaeological sites, Pueblos Mágicos (Magical Towns), ecotourism and adventure experiences for everyone. De la Vega also described how Chiapas' offering of touristic routes and products "takes visitors and tourists by the hand to experience the living cultures of the south of the country.” 

Just a week ago, the country's southeastern states met to create the "Mayan World Alliance," with the aim of joining efforts to reactivate the tourism sector's value chain, a note from El Economista explains. The alliance seeks not only to reactivate tourism in Yucatan, Quintana, Campeche, Tabasco, and Chiapas but also to become a driving force for the well-being of the population and the economic reactivation of the region. The alliance’s first presentation was on Aug. 19 for the state of Campeche. Following today's presentation on Chiapas, it is expected that Tabasco and Quintana Roo will showcase their touristic offerings on Sept. 2 and Sept. 9, respectively. 

According to Chiapas’ Statistical Report on the Tourism Sector, from January to April 2020 (prior to the COVID-19 pandemic), the state perceived an economic spill of more than MX$4.18 billion (US$190.6 million) with its main destinations being San Cristobal de las Casas, with more than 290,000 visits per year, followed by Tuxtla Gutierrez, Palenque, Tapachula, Comitan, Tonala and Chiapa de Corzo. Likewise, archaeological zones received 365,539 visitors with the most popular being Palenque, Yaxchilan and Bonampak. 

Unfortunately, by the end of April, the report revealed that the number of visitors to Chiapas fell by 96 percent compared to the same period in 2019 totaling 51,603 arrivals compared to 1,268,142 in 2019. Hotel occupation dropped to 4 percent compared to 51 percent in 2019, while the economic spill was of MX$166 million (US$7.6 million), 97 percent less than in 2019. 

Together with the Mayan World Alliance, Chiapas has generated a series of strategies to protect the health of tourists and workers dedicated to the tourism sector. One of the initiatives is a voluntary, free, online certification called "Clean Contact" that seeks to certify companies that comply with sanitary measures. 

The data used in this article was sourced from:  
El Economista, Enciclopedia de Historia, Ministry of Tourism of Chiapas, ASETUR
Alessa Flores Alessa Flores Senior Journalist and Industry Analyst