Cubbo Invests MX$18 Million in Tultepec Distribution Center

Summary: Cubbo invested MX$18 million in an 8,850 m² distribution center in Tultepec, State of Mexico, adding capacity to process up to 450,000 e-commerce orders monthly and manage 53,000 inventory positions. The facility strengthens Mexico’s fulfillment infrastructure by combining DTC, B2B, cross-docking and omnichannel services with OMS, WMS and TMS technology, reflecting rising demand for scalable outsourced logistics as brands expand across marketplaces and retail channels. 

Cubbo has invested MX$18 million in a new distribution center in Tultepec, State of Mexico, expanding its logistics capacity for e-commerce and retail operations in the country. The 8,850 m2 facility can manage 53,000 inventory positions and process up to 450,000 orders per month, providing fulfillment, B2B, direct-to-consumer (DTC) and cross-docking services.

The investment comes as companies diversify their sales channels and manage higher order volumes, increasing demand for logistics infrastructure that can scale with commercial operations. For Cubbo, the Tultepec facility is part of a strategy to provide brands with access to storage and distribution capacity without requiring them to develop their own logistics infrastructure. 

Tultepec Facility Expands Logistics Capacity

The new center adds capacity to Cubbo's network while targeting companies that need to connect inventory with multiple sales channels. The facility is designed to support the movement of goods from inventory management and order preparation through delivery to retail distribution centers.

Its 53,000 inventory positions and monthly processing capacity of up to 450,000 orders allow companies to manage larger volumes while maintaining operations during periods of increased demand. The center's fulfillment, B2B, DTC and cross-dock services are intended to connect brands with major retailers in the region.

For businesses expanding their presence in Mexico, outsourcing these activities can provide access to additional storage and distribution capacity without requiring capital investment in warehouses, equipment and logistics personnel.

The facility also incorporates processes focused on order traceability, covering the receipt and preparation of orders through delivery to retail distribution centers. Cubbo said these processes are intended to reduce operational incidents and improve the monitoring of merchandise throughout the fulfillment cycle. 

Fulfillment Supports Omnichannel Operations

The Tultepec investment also reflects changes in how brands manage sales and distribution. As companies sell through their own websites, marketplaces and retail chains, inventory must be coordinated across multiple channels while maintaining delivery times and visibility.

Josu Gurtubay, Cubbo Founder and COO told MBN that Cubbo's fulfillment model is designed to address these requirements by managing distribution centers directly and combining its own technology, personnel, systems and equipment. This allows the company to oversee merchandise flows across different stages of the logistics process.

The company provides technology-supported fulfillment for DTC brands and marketplaces, with an omnichannel model that can connect inventory and orders across platforms such as Amazon, Mercado Libre, Liverpool, Coppel, Elektra, TikTok Shop, Shopify and VTEX.

According to Gurtubay, about 90% of the company's sales come from DTC businesses, while the remaining 10% comes from marketplaces. The company serves more than 200 clients through its technology and fulfillment infrastructure. 

Technology Integrates Orders and Inventory

The company's logistics model is supported by proprietary technology designed to provide visibility across warehouse and transportation operations. Cubbo's platform includes an Order Management System (OMS), Warehouse Management System (WMS) and Transportation Management System (TMS).

These systems provide real-time information on orders, inventory and operational processes while coordinating warehouse activities. The platform can also select among more than 10 transportation carriers in Mexico based on factors including delivery speed, reliability and cost.

Data is used to further optimize fulfillment operations. Cubbo trains its algorithms with historical information from more than 5 million orders, using that data to improve routing, anticipate traffic conditions and manage transportation costs.

The technology infrastructure is intended to support the company's ability to respond to fluctuations in demand while maintaining visibility over orders and inventory. This is particularly relevant for e-commerce operations, where order volumes can change significantly during promotional periods and other demand peaks. 

Cubbo Expands Mexico-Brazil Network

The Tultepec facility is part of a broader expansion by Cubbo in Latin America. The company recently opened a distribution center in Extrema, Minas Gerais, Brazil, adding to its existing network in the region.

With the new operation, Cubbo has nine distribution centers across Mexico and Brazil. The company said it serves more than 300 brands and processes more than 1 million orders per month across its network.

The company has also expanded its partnerships with e-commerce platforms. Cubbo recently became a fulfillment provider for TikTok Shop, supporting a model in which consumers complete purchases within the platform.

“We operate in Mexico and Brazil. These two countries represent about 80% of the e-commerce market in Latin America. They are the largest and most developed markets, apart from Argentina. Our priority is to continue growing while remaining profitable. Unlike many tech companies, we do not depend on venture capital rounds. Our business is already profitable, and our strategy focuses on sustainable growth,” said Gurtubay. 

For Cubbo, the Tultepec facility strengthens its ability to support companies seeking to scale their e-commerce and retail operations in Mexico. For brands, the model provides access to distribution capacity, technology and transportation coordination while reducing the need to build and operate a logistics network independently.

The investment also highlights the role of fulfillment infrastructure in Mexico's expanding e-commerce market, where businesses must coordinate inventory across sales channels while meeting requirements for delivery speed, order visibility and geographic coverage.