JENMAX Opens Automotive Plant in San Luis Potosí

Automotive supplier JENMAX inaugurated a new manufacturing plant at Logistik II Industrial Park, marking a new milestone for the automotive industry in the central Mexican state and reinforcing its role as one of the country’s most dynamic manufacturing hubs. The facility represents a strategic expansion of China-based Jinma Industrial Group, a major industrial conglomerate headquartered in Shandong, and underscores growing investment flows tied to nearshoring and regional supply chains across Mexico and North America.

The launch of operations is expected to generate specialized employment, support technology transfer and strengthen the local supplier network as global manufacturers expand production capacity within the United States-Mexico-Canada Agreement region. As demand for automotive components continues to grow across North America, the project reflects a broader strategy by international suppliers to position production closer to major vehicle assembly plants and Tier 1 suppliers.

Logistik II Industrial Park: Platform for Industrial Expansion

As global manufacturers search for competitive locations to expand production, industrial parks with advanced infrastructure and logistics connectivity have become critical assets for investment attraction. Against this backdrop, the establishment of JENMAX at Logistik II Industrial Park highlights the park’s emergence as a key platform for international companies entering Mexico’s automotive manufacturing ecosystem.

The development offers strategic advantages including its location within San Luis Potosi’s industrial corridor, modern infrastructure tailored for automotive operations, access to skilled talent and technical universities, and proximity to major original equipment manufacturers and Tier 1 suppliers operating in the region.

With the inauguration of the facility, JENMAX begins operations in Mexico with the goal of integrating into the regional automotive ecosystem, expanding its footprint across North America and strengthening collaboration with global clients.

San Luis Potosi Closes 2025 With Strong Automotive Investment

The arrival of new suppliers such as JENMAX aligns with broader investment momentum in the state’s automotive sector. According to the Automotive Investment Report Q4 2025 published by Cluster Industrial B2B, San Luis Potosi closed 2025 with US$761.8 million in direct automotive investment, ranking as Mexico’s second-largest destination for automotive capital after Nuevo Leon.

The total was generated by 16 automotive projects, including four tied directly to electromobility, creating 5,988 new jobs and highlighting the state’s growing role within North America’s evolving automotive supply chain, reported MBN. 

The results came during a year in which global capital flows slowed and companies adopted more selective investment strategies, prioritizing projects with stronger technological capabilities and deeper regional integration.

Nationally, automotive investment in Mexico totaled US$3.52 billion during the fourth quarter of 2025, representing a 66.2% year-over-year decline as companies reassessed capital deployment amid global economic uncertainty. Despite the decline in value, 44 automotive projects were announced or advanced during the quarter.

Strategic Investments Reinforce Industrial Momentum

Despite the broader slowdown, San Luis Potosi recorded several high-impact projects during the final months of 2025 that strengthened its role as a strategic node in automotive supply chains. 

Among the most notable was Volex, a British manufacturer that inaugurated a new plant in the state with an investment of US$100.35 million. The facility produces interconnection and power solutions, including wiring harnesses, power cables and electrical systems, and created 2,000 jobs across 15,000m2, making it one of the largest autoparts investments in the region during the year.

Another major project came from Aluminum Dynamics, a subsidiary of Steel Dynamics, which launched a US$362 million aluminum recycling and slab-casting plant in Villa de Reyes. The facility, spanning 37,250m2 and generating 300 jobs, supports vehicle lightweighting and electric vehicle platforms, reinforcing the region’s advanced materials capabilities.

Additionally, Italy’s Malvestiti Group opened a facility focused on precision fine blanking, supplying high-precision metal components to the automotive sector. The project covers 2,500m2, further strengthening industrial activity in the state.

Second Place Nationwide for Automotive Investment

The accumulation of these projects helped position San Luis Potosi among Mexico’s leading automotive investment destinations in 2025. Between January and December, the state attracted US$761.8 million in automotive investment, ranking second nationwide behind Nuevo Leon. The projects also generated 180,854m2 of industrial construction, expanding manufacturing capacity and strengthening supply chains in areas such as autoparts, electrical systems and advanced materials linked to vehicle electrification.

Nationally, Mexico recorded 204 automotive investment projects totaling US$9.26 billion in 2025, representing a 61.38% decline in capital value compared with 2024, although the number of projects increased slightly by 0.9%.

The divergence between capital value and project count reflects a structural shift toward fewer but more strategic investments emphasizing technology, energy efficiency, nearshoring and supply chains aligned with USMCA.

International Partnerships Support USMCA Strategy

Beyond private investment, authorities in San Luis Potosi have intensified international outreach to attract new capital and strengthen ties with North American partners. State officials recently met with Cameron MacKay, Canada’s ambassador to Mexico, to explore opportunities for deeper economic cooperation.

Representing Governor Ricardo Gallardo, Economic Development Minister Jesús González outlined the state’s strategy to position San Luis Potosí as a reliable destination for North American investment, citing regulatory certainty, logistics advantages and a robust industrial base, reported MBN. 

Authorities announced plans for a trade mission involving Canadian companies and a future visit by Ambassador MacKay to the state to explore investment opportunities, workforce development initiatives and technology transfer.

Outlook for 2026: Positioned for the Next Nearshoring Wave

Looking ahead, officials say San Luis Potosi enters 2026 with a strong industrial outlook as nearshoring continues to reshape manufacturing investment across North America. The state’s established industrial zones, available land, access to energy and water resources, and growing renewable energy capacity are expected to play a decisive role in attracting the next generation of automotive and advanced manufacturing projects.

With growing investments in electrification, advanced materials and automotive components, the state is increasingly positioned to benefit from the next wave of nearshoring and USMCA-driven supply chain regionalization.