Mexico Unveils US$22 Billion Tourism Investment Portfolio

Mexico’s federal government is ramping up efforts to strengthen its tourism industry, with the release of an expanded 2025 Tourism Investment Portfolio totaling more than US$22 billion. 

Minister of Tourism Josefina Rodríguez said the updated portfolio registers 473 projects across 26 states as of September, representing a 67% jump in the number of initiatives and a 53% rise in total investment compared with the first edition unveiled in April. The largest share of resources is concentrated in five states: Nayarit (25%), Guerrero, Hidalgo (11% each), Jalisco, and Quintana Roo (9% each).

The portfolio is designed to track projects, identify opportunities and remove obstacles that may hinder new investment. Officials said it aligns with the 2025-2030 National Development Plan and the administration’s broader strategy to make tourism a driver of shared prosperity.

“This mechanism reflects the dynamism of the sector and strengthens transparency in the planning of tourism projects across the country,” Rodríguez Zamora said, noting the collaboration between federal and state governments to boost infrastructure, services and competitiveness.

President Claudia Sheinbaum, when presenting the National and Foreign Tourism Investment Portfolio 2025-2030, emphasized that one of her administration’s strategic goals is to position Mexico as the world’s fifth most visited country by 2030.

“Moving from sixth to fifth place is a very important leap. We have a plan to increase tourism across all sectors,” Sheinbaum said, stressing that “Mexico is fashionable” in the international market.

Tourism Figures

MBN reported that between January and June 2025, Mexico welcomed 23.4 million international tourists, a 7.3% increase over the same period in 2024, Rodríguez stated. Air arrivals totaled 12.1 million, down 16% year-over-year, while land entries rose 18.5% to 1.9 million. These figures exclude same-day visitors and cruise passengers.

Mexico’s airports handled 94.5 million passengers in the first half of the year. Mexico City International Airport (AICM) led with 21.6 million passengers, followed by Cancun with 15.6 million and Guadalajara. Other key airports included Monterrey, Tijuana, Los Cabos, Puerto Vallarta, Merida, Leon, and Felipe Ángeles (AIFA).

Visitors from the US rose 2.4% to 7.3 million, including 1.2 million in June, while Canadian tourists increased 11.8% to 1.6 million. Air connectivity with the United States expanded to 4.6 million seats (+5.5%), making the US–Mexico corridor the world’s second-busiest international route after Spain–UK. Total tourist spending reached US$16.68 billion (+6.3%). Cruise passenger traffic increased 9.6% to 5.7 million, while female traveler arrivals grew 1.8%.

Domestic flights carried 30.7 million passengers (+4.5%), while international flights reached 30.4 million (+1.7%). Aeroméxico and Volaris led international traffic with 6.8 million passengers (+4.6%), closely followed by American Airlines and United Airlines with 6.7 million.