Solfium to Invest US$10 Million in Queretaro

Canadian-Mexican solar energy company Solfium announced a US$10 million investment in Queretaro to strengthen the state’s energy transition and innovation ecosystem. The initiative is expected to generate 150 direct and 600 indirect jobs, reinforcing Queretaro’s position as a hub for clean energy and technological development.

The announcement took place at the BLOQUE Innovation and Technology Center, where Governor Mauricio Kuri González emphasized that Queretaro’s strong business environment stems from its legal certainty. “We need something very important for this ecosystem to be viable: legal certainty. The arrival of companies like Solfium shows that Queretaro is distinct and distinguished,” Kuri said.

Andrés Friedman, CEO, Solfium, described the investment as a milestone in the company’s partnership with the state government, which started three years ago. He explained that Solfium’s digital platform integrates installers, suppliers, financial institutions, and logistics partners to deliver tailored solar energy solutions, attracting investment and driving technology adoption across the state.

“We want to be a catalyst so that other entrepreneurs can also grow alongside investment funds,” Friedman added. According to Friedman, projects stemming from this investment will generate over US$1.6 billion in savings for clients, reduce 3.5Mt of CO₂ emissions, and benefit more than 2,500 SMEs through access to clean energy and operational savings.

“Mexico has 4.2 million companies, of which 99.8% are MSMEs. These represent 72% of formal employment and contribute 52% of the national GDP. The National Energy Plan seeks to increase energy capacity by 22,674MW by 2030, with the goal of 45% of electricity coming from renewable sources,” Friedman told MBN. 

In addition, Friedman highlighted that this context reveals a clear message: The energy transition is not only an environmental challenge, but also an opportunity to enhance the competitiveness of millions of Mexican companies and, simultaneously, fulfil global climate commitments.

“Energy efficiency is the starting point for any decarbonization strategy. In Mexico, more companies are adopting technologies such as energy management systems, artificial intelligence, and the Internet of Things (IoT) to monitor and optimize consumption in real time,” he said. 

Juan Osuna, Solfium CCO, highlighted the state’s favorable business climate. “Queretaro has all the ingredients to foster success stories like Solfium’s. From here, we can lead transformations with global impact.”

Marco Antonio Del Prete, Minister of Sustainable Development, Queretaro, noted that Solfium’s technological platform aligns with the state’s sustainability agenda, which focuses on reducing carbon emissions through clean and efficient energy solutions. “Solar panels not only contribute to cleaner generation but also help businesses become more efficient and reduce fixed costs,” he said.

Finally, Felifer Macías, Mayor, Queretaro, thanked investors for their confidence, stressing that the commitment to clean energy consolidates the state’s leadership in innovation and knowledge-based economic growth.