The Swedish Footprint in Mexico: Trust and a Shared Future

In a world increasingly defined by uncertainty, one constant remains: Trust is the true currency of international business.

Sweden and Mexico have shared 140 years of diplomatic relations, and behind those decades lies something more meaningful than just trade flows or investment figures. It’s a relationship built on shared ambitions — for sustainable development, for technological innovation, and for inclusive growth. That relationship has deepened in recent years, and the voices of over 60 Swedish companies operating in Mexico confirm it.

Earlier this year, we conducted the 14th edition of the Business Climate Survey for Swedish Companies in Mexico, as part of a global effort that has evaluated, since 2020, how Swedish companies perform in over 37 markets. Commissioned by the Swedish Embassy and Business Sweden, the survey provides an updated picture of how Swedish companies perceive the local business environment: what challenges they face, what makes Mexico attractive, and what role the “Swedish brand” continues to play in their growth journey.

Business Climate Surveys like this are conducted across dozens of countries where Sweden has a presence. They are part of a broader global effort to inform decision-makers, improve market conditions, and support international expansion. In the case of Mexico, the story is both encouraging and thought-provoking.

A Country in Transformation

Mexico today stands as the second-largest economy in Latin America and the leading manufacturing hub of the region. Its strategic location, competitive labor costs, and expanding trade agreements have attracted increasing attention from Swedish companies.

But what sets Mexico apart isn’t just geography, it’s momentum.

As global supply chains shift toward regionalization, Mexico continues to be a preferred destination for nearshoring. The government has made significant strides to attract foreign investment through infrastructure projects and industrial policies. This creates a unique window of opportunity for Swedish companies offering sustainable, efficient, and high-quality solutions.

What Swedish Companies Are Telling Us

The 2025 survey results speak volumes.

·       The brand of Sweden as a strategic asset: Over 75% of Swedish companies operating in Mexico report that the “Swedish brand” contributes to their success. Among those serving environmentally conscious clients, that number rises to 6 out of 7. This underscores a powerful trend: sustainability is no longer a niche demand, it’s a competitive advantage, and Swedish firms are well-positioned to deliver on it.

·       When asked about market outlook, nearly 60% of respondents indicated a positive business sentiment. This marks a strong recovery following the pandemic-era fluctuations seen in previous surveys. Moreover, 61% of companies expect their industry’s turnover to grow in the coming 12 months.

·       At the same time, the survey sheds light on key challenges. A majority of companies continue to highlight regulatory complexity, legal uncertainty, and security concerns as obstacles to doing business. These are long-standing issues, but they can be mitigated with the right guidance and partnership models, especially when operating under a recognized and trusted banner like Sweden’s.

The Swedish Image: More Than Just a Brand

The strength of the “Swedish umbrella” lies in its global perception: quality, innovation, sustainability, and reliability. In Mexico, these values resonate deeply, especially in sectors like energy, manufacturing, digital technologies, and healthcare.

But it’s not just about exporting products: it’s also about sharing values. Swedish firms in Mexico are seen as responsible employers, long-term investors, and ethical partners. This matters in a market where relationships, reputation, and resilience are essential for long-term success.

One of the most compelling findings of the survey is how Swedish companies prioritize local talent. The vast majority have Mexican nationals in executive positions and consistently invest in training, inclusion, and knowledge transfer. This is not incidental, it is a deliberate choice that reinforces the trust Swedish companies have earned over decades.

From Monterrey to Merida: Success Stories on the Ground

Behind the statistics are real people and real projects.

In the north, Swedish industrial firms are contributing to Mexico’s energy transition, supplying turbines, automation solutions, and smart grids for the country’s evolving power sector.

In the center of the country, Swedish medtech and pharmaceutical companies are collaborating with local distributors and hospitals to strengthen access to healthcare. Meanwhile, consumer brands from Sweden are expanding their retail footprint, supported by Mexico’s large and youthful population.

And in the southeast — where infrastructure and educational gaps persist — Swedish technology is helping schools bridge the digital divide. Through inclusive learning platforms that offer content in Spanish and indigenous languages, new generations are gaining access to quality education.

Each of these stories represents what the survey confirms: that Swedish businesses are here to invest in the future.

Resilience Through Partnership

Mexico has challenges — of that there is no doubt. But what the Business Climate Survey reveals is that Swedish companies are not deterred by complexity. They are, in fact, strengthened by their ability to adapt.

When asked what contributes to business success, most respondents cited resilience, flexibility, and cultural understanding. These are traits that can’t be engineered overnight. They are earned through presence, patience, and partnership.

This is where Team Sweden plays a crucial role. Through the Swedish Embassy, Business Sweden and other institutions, we provide support that goes far beyond market entry. We help companies navigate regulatory hurdles, find the right partners, and strengthen their local presence.

A Call to Action: Now Is the Time

For companies still evaluating the region, the message is clear: Mexico is not a future market, it is a now market.

With current trends and challenges reshaping global logistics, with green transition becoming an imperative, and with Mexican consumers demanding higher quality and innovation, the alignment with Swedish capabilities has never been stronger.

But seizing this opportunity requires intentionality. It requires understanding local realities, investing in long-term relationships, and aligning with partners that share your vision. Fortunately, that’s exactly what Swedish companies are known for.

Final Thoughts

In every corner of Mexico, I have seen what happens when global ambition meets local talent. From classroom walls in Yucatan painted with messages of hope, to factories in Queretaro powered by Swedish machines, to retail stores in Guadalajara where customers recognize the Swedish name on the label, it is clear that our two countries are building something meaningful.

The Business Climate Survey is more than just a snapshot. It is a mirror that reflects both our progress and our potential. It is a reminder that Sweden’s values — sustainability, innovation, collaboration — are not only appreciated in Mexico but needed.

Let’s keep building on that.

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At Business Sweden, we have a unique mandate: to help Swedish companies grow globally. Whether you're just starting to explore Mexico or looking to deepen your presence across Latin America, we’re here to support your journey every step of the way.

Together, Sweden and Mexico can continue to pioneer the possible — building a partnership grounded in trust, innovation, and shared progress.