Joseph ChamaSrour
Managing Director
Jaguar Land Rover Mexico
View from the Top

Avant-Garde Style, Exclusive Craftmanship, Latest Tech

Fri, 09/01/2017 - 12:10

Q: How are Jaguar and Land Rover changing their portfolio to target a younger audience?

A: Our two brands are focusing on a new generation of clientele. Jaguar includes a broad vehicle portfolio with amazing and seductive products like the entry level XE compact sedan, the F-TYPE sports car and our first SUV, F-PACE. Our cars are aimed at customers who are looking for high-performance luxury vehicles and who want the best-looking ride in its class. Several powertrains and different versions are adaptable and can be customized according to the client’s lifestyle.

In the case of Land Rover, we recently added the new Range Rover Evoque convertible, a compact luxury SUV awarded globally more than 200 times. The new version offers a very attractive silhouette with a power-folding soft top and we are sure young adults will love this exclusive vehicle.

Q: What are the technology developments that are shaping Jaguar’s and Land Rover’s efforts in design and interior comfort?

A: Our brands are distinguished in the automotive industry by their avant-garde style, exquisite craftsmanship and use of the latest technology. The latest example of innovation in overall design and interior excellence is the new SUV Range Rover Velar. This model uses groundbreaking technology and engineering such as matrix-laser LED headlights with full-beam illumination up to 550m and flush door handles that increase aerodynamic efficiency. Inside, Velar debuts our innovative 12.3-inch TFT virtual instrument cluster and our Touch Pro Duo infotainment system featuring two 10- inch, high-definition touchscreens that provide an intuitive interface with unrivalled performance and functionality.

Q: How involved are Jaguar and Land Rover in the hybrid and electric vehicle race?

A: We already have electric race cars for competition. Our Formula E team, Panasonic Jaguar Racing, is the newest participant in the championship with five races under its belt this season. Additionally, we have two cars that race around the globe to showcase the company’s innovations in green technology.

This new and exciting category of motorsport allows research and development with tangible benefits for the future electrification of Jaguar and Land Rover vehicles. Such developments are already being implemented in the Jaguar I-PACE Concept electric car that was presented early this year at the Geneva Auto Show. I-PACE will be launched in the second half of 2018. It has an impressive performance and will deliver 700Nm of instant torque, 400hp and will accelerate from 0 to 100km/h in approximately 4s.

Q: What characteristics do you think will be crucial in the value proposition of the light vehicle of the future?

A: From the company's perspective, autonomous driving is a major factor that will impact the cars of the future. Jaguar Land Rover is developing innovative technologies to enhance the driving experience and allow autonomous cars to go anywhere. Another important characteristic is engine efficiency. Jaguar Land Rover has developed a new family of premium diesel and gasoline engines designed, engineered and manufactured in-house with the goal of offering class- leading levels of torque, horsepower and refinement while reducing emissions and fuel consumption.

Q: How are you innovating in your traditional engines to make them more fuel-efficient and environmentally friendly?

A: Jaguar Land Rover will expand its powertrain family, unveiling new technologies for both current and future vehicles. At the heart of its low-emissions strategy, the new four-cylinder Ingenium gas engine is now in production at Jaguar Land Rover’s £1 billion Engine Manufacturing Centre. Designed, engineered and manufactured in the UK, Ingenium is the most advanced engine the company has ever developed. It will deliver up to 25 percent more power than its predecessors and offer fuel consumption reductions of up to 15 percent.