Nissan Targets 30% EV Manufacturing Cost Cut by 2030

Nissan is poised to slash manufacturing costs for electric vehicles (EVs) by approximately 30% by 2030, as part of a broader strategy to compete in the Chinese electric car market. This initiative accompanies plans to introduce a lineup of 30 new models within the next three years, with a strong focus on EVs.

The company aims to position EVs as the forefront of its product portfolio, targeting 40% of all sales by 2026, with expectations to increase to 60% by the decade’s end. To achieve this goal, Nissan is actively pursuing innovations in battery technology, adopting modular manufacturing techniques, and implementing group sourcing strategies for parts.

Makoto Uchida, Chief Executive, Nissan, stressed the importance of partnerships in this endeavor, with industry leaders like France's Renault and Honda, stating, "We cannot do this alone." The strategic partnership between Nissan and Honda aims to combine resources to drive innovation in EV technology. 

Nissan intends to optimize its manufacturing processes globally, leveraging the Nissan Intelligent Factory concept, which utilizes robotics to enhance efficiency and reduce production time. Facilities such as the Sunderland plant in the United Kingdom will play a pivotal role, with implementation slated to begin in 2026 and conclude by 2030.

While Nissan's long-standing alliance with Renault and Mitsubishi Motors remains intact, particularly in key markets like Europe, Southeast Asia, and Latin America, the company acknowledges the need for agility and adaptation in response to recent shifts in the partnership landscape.