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Seizing Nearshoring Opportunities: Hyundai's Strategy for Success

Fabio Pozzolo - Hyundai Trucks and Busses Mexico
General Director


Fernando Mares By Fernando Mares | Journalist & Industry Analyst - Mon, 06/12/2023 - 10:00

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Q: What sets Hyundai apart from other truck manufacturers in Mexico?
A: Hyundai Motors, as a global brand, has the goal of being recognized for the quality and durability of its products. Currently, the truck division manufactures all models in South Korea, which are then sent to Mexico to be assembled under strict quality processes at our plant located in Queretaro, where we have highly skilled Mexican personnel. This places us among the few brands in the cargo transportation industry that assemble their vehicles in the country. 

Hyundai Trucks and Buses Mexico offers a comprehensive warranty of three years with no mileage limit. As part of the brand's expansion plan for 2023, we plan to extend this warranty to four years, demonstrating to our customers that they can trust the quality of the trucks they are acquiring.

Q: What is the importance of the Mexican market for Hyundai? 
A: Hyundai is one of the most important brands in the global automotive industry and in the country. For Hyundai Motor Company, the growth of the brand in such an important market is fundamental and of great importance, given the strong recovery it showed after the COVID-19 pandemic. Hyundai Trucks and Buses Mexico considers 2023 a key year for expanding both sales and aftersales coverage, which we will be offering nationwide.

Q: What is Hyundai’s strategy to grow sustainability in its operations? 
A: Most brands have focused on electrification. However, it is still uncertain whether this trend is the most appropriate. There are different factors that could make EVs generate more pollution than traditional combustion vehicles. Because of this, Hyundai is one of the few global manufacturers that has embraced the development of hydrogen-powered vehicles. Hyundai has exclusive production lines for this technology in some countries and has recently signed collaboration agreements with European manufacturers for the development of new related technologies. These types of vehicles have proven to be very reliable, like electric vehicles. Hyundai recently announced the production of its Xcient Fuel Cell truck. Similarly, Hyundai follows market trends and demand, which is why it already offers electric trucks. Hyundai Trucks and Buses Mexico will be bringing these electric trucks to Mexico by the end of 2023.

Q: How is Hyundai going to harness the nearshoring phenomenon? 
A: We are convinced that the nearshoring phenomenon will increase trade under USMCA, along with the transportation of goods. We have already launched a highly aggressive marketing campaign to compete in this market. Today, we offer our customers the opportunity to match any offer from another brand within the same segment. In essence, our strategy is to have a Hyundai truck on every road in the country, allowing customers who are not familiar with us to experience the profitability and durability of owning a Hyundai truck.

One of our projects for this year is to develop a 24/7 customer contact system, ensuring that there will always be someone available to respond and keep clients’ trucks in operation. In fact, Hyundai products and spare parts can currently be purchased through Mercado Libre with shipment included, all facilitated by our distribution center in Queretaro.

Our network of distributors and service centers is currently small but very strong and we will be expanding it throughout the year. Additionally, we will be implementing projects, such as a night service, which will allow operators to bring their trucks in for preventive maintenance during the night and have them ready the next morning, without losing valuable working hours. This is crucial for companies.

Hyundai is a South Korea-based automaker with operations in more than 200 countries. The company has a diverse range of products including cars, trucks, buses and construction equipment. The Trucks and Busses’ branch offers a wide range of models that meet the needs of various industries, including logistics, construction, transportation and public services.

Photo by:   Mexico Business Publishing

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