Plus Size Market to be Worth US$379 Billion by 2028

The fashion industry is seeing a shift in customer expectations, as they demand more inclusive clothing that fits more sizes and considers disabilities. The plus-size market sector, for example, was valued at US$280 billion in 2022. 

Social media platforms like Instagram and Tiktok have plus-size fashion content creators who have amassed 36 billion views and millions of followers. The market is projected to grow at a CAGR of 5.2% through 2028, reaching US$379 billion, according to the Daily Guardian. This growth is fueled by a burgeoning demand for stylish and well-fitting clothing among individuals beyond traditional size ranges.

“Plus-size models have gained in popularity and positively impacted a body-inclusive model of beauty,” reports Forbes. Fashion brands and retailers are responding to this shift by expanding their size offerings and introducing dedicated plus-size collections, creating a more diverse and inclusive fashion landscape.

E-commerce platforms have further democratized access to plus-size clothing, making it easier for consumers to find a variety of styles and sizes online, according to Panorama Exports. As consumer expectations evolve, there is a growing imperative for brands to prioritize diversity and inclusivity in their designs and marketing strategies.

Mexican brand La Bralette has created a line of inclusive underwear catered to breast cancer survivors. La Bralette’s "unichichi" bralette is designed specifically for those who have undergone mastectomies or breast removal surgeries.

Autrique Brand, another Mexican fashion brand, focuses on creating versatile and adaptable garments suitable for individuals with disabilities. Autrique Brand offers fashion-forward designs that can be worn in multiple ways, ensuring accessibility and functionality for all. “There is a lot of space in the market for [inclusivity] because nobody is addressing it, and it is a problem that ultimately needs to be solved,” says Leila Autrique, Founder, Autrique Brand. 

Victoria Secret also launched its first adaptive line with disabled people in mind, the garments include magnetic closures for ease of putting on and taking off, sensory-friendly fabric, and fully adjustable and convertible front straps.