Anticipate, then Meet, Customer Requirements

Q: Where does Mexico and the mining sector fit into Williams Scotsman’s global business strategy?

A: Algeco Scotsman is aware of the importance of the Mexican market and around 15 years ago the company decided to establish one of its firms in the country. For us, the mining sector has been a priority from the outset because we are conscious of the difficulties that our customers experience in sites near to mines. We know that the sector is in a period of recovery, which has been a long and slow process, but that has not stopped our customers and our company. In Zacatecas, we provide high-quality space solutions with great designs.

Q: To what extent have you noticed more business given the uptick in mining activity?

A: We have started talking to our customers that have a real interest in mining, to offer them a complete overview of our products, benefits, advantages and safety procedures. We have been learning from customers who are eager to participate with us and we offer an insight into their projects and future plans. Williams Scotsman México embodies high quality, speed, service and innovation and we are committed to anticipating and meeting our customer requirements. We believe that the mining sector has a bright future and we are ready to start working in alliance with our customers.

Q: What solutions are most popular in the mining sector?

A: In our portfolio, we have a full range of products including mobile offices, containers, modular buildings in one floor (Rediplex) and modular buildings that can have more than one floor (ASFlex). The popularity of our space solutions is entirely dependent on the stage of the mining project. Mining is an especially good example of how our products can be used by our customers because normally these projects are long-term and in remote locations. When the exploration phase ends, the mine will then go into development and then production and the lifespan of a mine can last for several decades.

We design based on specific requirements, including the land, the location and the number of workers that need to be housed. Two years ago, we introduced ASFlex, which has had a warm reception in México because it is completely adaptable onsite – panels and windows can be added and removed at will, it can have up to three floors and can be used for dining rooms, dorm rooms, administrative offices, training rooms, conference rooms and bathrooms.

Q: How do you develop the solution with clients?

A: Williams Scotsman México is not only a space provider but a solutions provider. Often our customers have a clear idea of what they need and we help them prepare a design with the specifications they request. We have a conversation about the general details of the project, including headcount and special requirements, so we can design the right space that meet all the needs for housing, working space, entertainment spaces, storage facilities, locker rooms and bathrooms. 

Q: What are your long-term goals for your Mexico business?

A: Loyalty the best long-term strategy - it not only boosts order numbers but also enhances word of mouth, which can give us the opportunity to work with other possible loyal customers. We want to increase the business in Mexico but we want it to grow sustainably. We are not looking for lucrative one-off deals; we want to gain partners and establish ourselves as a trusted solutions provider.