Industries Unite Amid COVID-19By Miriam Bello | Wed, 06/03/2020 - 11:23
June marks six months into the global COVID-19 pandemic. In Mexico, the first case was identified in February and as the crisis escalated, many companies started to take action to support the country during the emergency.
Actions go from monetary and supply donations to programs and its not only the health industry that is participating. Local and multinational giants, as well as SMEs, have all shown their support to the country.
From the health industry:
- Amgen donated US$12.5 to support the Mexican Red Cross and FunSalud.
- AstraZeneca donated 350,000 facemasks to IMSS.
- Bayer manufactured and distributed 20,000L of sanitizer and 8,800 protective masks for staff from different health institutions. The company also sanitized 1,200 doctor's offices from 70 cities in the country.
- Farmacias Benavides donated 2,000 protective masks, launched a medicine support program and added a 20 percent discount on specialized medicine.
- Genomma Lab donated 82,000 hygiene products to different states.
- Medtronic released the design patent of their Puritan Bennett ventilator.
From the automotive industry:
- Audi and Estrella Roja lent 59 units for the transfer medical staff.
- Nissan donated 30,000 pieces of protection equipment for the communities of Aguascalientes and Morelos and started manufacturing protection masks.
- Kia donated 30,000 biosecurity suits and 10,000 facial shields to public hospitals of Nuevo León.
From the lodging industry:
- Airbnb offers free or low costs accommodation to IMSS staff.
- OYO HOTELS offered 1,000 free nights for medical staff.
- Several other hotels and motels Mexico City are hosting medical staff at a low cost.
- Grupo Presidente donated 60,000 meals to INER staff. Posadas Hotel offered 11,000 free nights for medical staff.
From the food and beverages industry:
- Alsea donated 27,000 prepared lunches, 2,246 foods packages, 600 breakfasts and 50,000 slices of pizza to medical staff at many public hospitals of Mexico City, in addition to 4 tons of food to 7 states.
- Bud Light and Corona each donated bicycles to delivery services working during the contingency.
- Coca-Cola donated 100,000 N95 masks, 100,000 pairs of latex and nitrile gloves, almost 400 gallons of gel alcohol, more than 12,500 Tyvek suits, 90 stretcher capsules and 212,000 recycled PET masks. The company also launched Coke Studio Sessions, #MiTiendaSegura initiative and made a monetary donation to the Citibanamex Center Hospital Unit. Through the Coca-Cola Foundation, in alliance with the Mexican Red Cross, the government and other foundations opened a provisional hospital in INER. In addition, Coca-Cola joins the Plan DN-III and provides 231,000L of water to 35 military hospitals and INSABI hospitals.
- Grupo Modelo produces and distributes hand sanitizer to IMSS. It delivered 210,000L of water and 200,000 bottles of purified water to Mexico City and State of Mexico. It also provides 30,000L of water daily to SACMEX for disadvantaged communities. The company offers loans to small shops to face the economic impact and donated 500,000 face masks to Mexico City’s police. Alongside ATCOespaciomovil, Grupo Modelo helped INER to have a new diagnostics area. Together with Sonora Grill, it delivered more than 20,000 meals to medical staff. It also transformed its Modelo Volunteers platform to deliver 5,000 bottles of water to the National Guard.
Other remarkable contributions:
- Uber, Avon and Natura created an alliance called #AisladasNoSolas to support women with transportation in case of dangerous isolation conditions.
- AXA Seguros offered transportation of sanitary equipment to states. In alliance with Uber Flash, it makes available to all partner drivers and delivery people free video consultations.
- Siemens developed robots to disinfect hospitals and schools.
The list of contributions is large and overwhelming. The creative responses of each industry have shown the different kinds of support and action taken to help with this heavy burden. Mexico is still at high risk of contagion but unity among industries can mitigate the impact of the crisis and help the country prepare for what is coming.