UNWTO And Google Join Forces to Boost Global Tourism

Google and the United Nations World Tourism Organization (UNWTO) have signed a new agreement to design and target solutions for a global tourism recovery. The organizations plan to develop various training courses for several destination market organizations (DMO), whose traditional function is to promote attractive travel destination. "The strong partnership between UNWTO and Google will help put innovation and digital at the heart of tourism's recovery. Working together, UNWTO and Google will enable destinations, businesses and tourism workers to harness the power of data and market intelligence. Both of which are increasingly important as global tourism looks to reboot and recover," said Zurab Pololikashvili, UNWTO Secretary, reported UNWTO.

Last year Google launched the Tourism Acceleration Program pilot across Europe, Africa and the Middle East in an effort to demonstrate the value of working together to improve policy and technology skills for tourism management organizations. The program enables businesses to "make effective use of data and market intelligence." In addition, Google strives to provide continuous support to several initiatives to boost international tourism, such as startup competitions aimed to promote and support innovation across the sector.

The tourism industry has been greatly affected by the pandemic. This year, Mexico expects to welcome nearly 30 million international tourists representing a 22 percent increase in comparison to 2020, when the government decided to enforce lockdowns across the country, said Miguel Torruco, Márques Mexico´s Minister of Tourism.  

The Ministry of Tourism has reported Mexico is receiving significant US tourism arrivals. Miguel Torruco, said "the Ministry of Tourism has worked to counteract the adverse effects of the health crisis, prompting the reactivation of our industries, businesses and services."