The Challenge: Finding the Right Audience, Message and Media

Podcast

By Jordy Ulloa | Mon, 10/02/2023 - 07:30

Professional Services

The Challenge: Finding the Right Audience, Message and Media

Flavio Pallotti, Mexico General Manager, Zoomd, addresses the connection between the effectiveness of advertising and real KPIs, using content-generating users, instead of influencers and the vital importance of a call to action.

Flavio Pallotti & Zoomd (0:48)
Mexico as the key for Zoomd’s strategy (2:06)
How Zoomd's AI-driven platform adapts and tailors content to resonate across various age groups, cultural backgrounds and regional preferences in Mexico (3:46)
The balance between giving value to content, connecting authentically capturing attention fast (8:14)
Influencer marketing (10:58)
Content generated users vs traditional marketing (13:06)
Insights on the best approach for the marketing model (16:10)
How Zoomd's integration of AI empowers Mexican advertisers to remain ahead of the curve (18:13)
Potential friction due to lack of understanding of the roles and needs of a marketing team (23:05)
Enabling companies in nascent industries to effectively compete against more established sectors (25:18)
How Zoomd envisions its role in shaping the future of personalized marketing in Mexico (29:56)
Flavio’s advice (31:20)
Book/Podcast recommendation (32:37)