Driving Employee Commitment Through Tailored Benefits

Given unprecedented rates of resignations and ongoing health and wellness crises, ensuring employee engagement has become a paramount concern for businesses. Betterfly shines a light on crucial factors influencing employee commitment, notably the absence of a clear sense of purpose. To confront this challenge effectively, Betterfly highlights the need to address the diverse needs of every worker. 

A prevalent phenomenon known as "quiet quitting" observes disenchanted and predominantly stressed employees maintain their jobs while withdrawing their commitment, according to Betterfly. Signs of quiet quitting include diminished participation, enthusiasm, ideation, and disconnect from corporate culture.

“Among the most troubling trends observed is quiet quitting, which refers to the lack of engagement and commitment to work, with employees showing no willingness to go the extra mile,” said Arturo Corominas, Director of Learning and Transformation, L’Oréal. “A confounding phenomenon that appears to stem from the combination of burnout, isolation, and dissatisfaction that, ultimately, pushes collaborators to view work as merely transactional,” he added.

Efforts to counter this trend with wellness programs and team-building activities have yielded limited success, according to Betterfly’s findings.  A common pitfall identified in the report is the application of uniform solutions to an increasingly diverse workforce, which diminishes the impact of wellness initiatives, much to the frustration of HR teams.

“While meeting the diverse expectations of every generation may seem like an insurmountable task, it is vital to acknowledge and respond to the needs of younger generations within the workplace. If we address their desire for purpose, flexibility, personal development, and supportive cultures, organizations can foster an engaged and productive workforce,” wrote Pato Bichara, Founder and CEO, Collective Academy for MBN.

In this context, personalized benefits and tailored solutions are paramount, acknowledging diverse employee needs, motivations, interests, and aspirations, according to Betterfly. For example, offers of a gamified journey of tailored insurance and corporate benefits, enhancing engagement through personalized services, content, and recommendations have rendered positive outcomes.

"Leveraging non-monetary compensation, culture, climate, and purpose significantly impact employee engagement," said Lina Vanegas, Head of Marketing, Betterfly. Organizations bear the responsibility of nurturing employee loyalty and motivation through proactive, personalized approaches, fostering healthier, more productive work environments.