Ebrard Expects Stronger Push to Attract Foreign Investment

Mexico is drawing increasing foreign investment projects and plans to intensify efforts to lure more capital once tariff talks with the United States conclude, Minister of Economy Marcelo Ebrard said. International companies are visiting the country regularly to explore investment opportunities. He cited a recent meeting with Goldman Sachs CEO David Solomon, who traveled to Mexico to discuss upcoming projects.

“Every day investments are coming in,” Ebrard said after signing Puebla’s Economic Development for Well-Being Hub agreement. “Once we finish the tariff negotiations, we will step up our efforts.”

The minister emphasized that Mexico holds a competitive edge over other nations due to lower production costs and preferential access to markets. “Eighty-four percent of what we export today has no tariffs, except China,” he said. “We will see where the negotiations land, and from there we will double our efforts.”

Mexico’s government and the Trump administration have given themselves 90 days to reach a deal on tariffs affecting steel and aluminum, two critical sectors. “We want tariffs on steel and aluminum reduced,” Ebrard said. “The US has a surplus with Mexico, so why impose tariffs?” Ebrard said the goal is to secure more favorable conditions than any other US trading partner.

In Puebla, Ebrard announced investments totaling MX$2.11 billion (about US$124 million), expected to generate more than 5,100 direct and indirect jobs through the state’s new economic development hub. Companies that are part of the investment agreement include: Energain de México, Motores Limpios, SACWA, Paysa Foods, Hartmann & Moldpak and Estructuras Metálicas.

Puebla Governor Alejandro Armenta urged local and national businesses to take advantage of the project, offering the state’s human resources training center to provide specialized talent.

The initiative also received support from industry leaders, including Potencia Industrial-MegaFlux CEO Roberto Gottfried, who presented the Taruk electric bus, a project inspired by President Claudia Sheinbaum’s industrial vision and soon to become Mexico’s first made electric bus.  

“Mexico can meet its needs with talent and work, proving that what is made here is equal to or better than foreign offerings,” Gottfried said.