Mexico’s Agrifood Sector Faces Innovation, New Controls

Tafe is boosting precision agriculture through new innovations. Meanwhile, Mexico is pushing to professionalize the tortilla-making trade, but tensions across the corn–tortilla supply chain continue to rise. 

This is the Week in Agribusiness and Food!

TAFE Unveils Digital Ecosystem for Precision Farming in Mexico

TAFE introduced new digital agriculture technologies, including the TAFE Terra platform, which integrates telematics, geofencing, equipment health monitoring and real-time operational analytics to help farmers optimize productivity and reduce costs. The company also presented its new Magna 15 tractor series, designed to seamlessly connect with the digital ecosystem and support precision agriculture practices tailored to the needs of Mexican producers. TAFE’s expansion in Mexico, along with the broader growth of precision agriculture, highlights the increasing importance of data-driven tools in improving water-use efficiency and addressing environmental challenges such as climate change and resource scarcity.

Mexico Moves to Standardize Tortilla Production Amid Disputes

The Mexican government introduced a new competency standard to professionalize tortilla production and improve quality, but tensions persist across the corn–tortilla supply chain as producers protest low purchase prices and limited support. While the initiative aims to stabilize tortilla prices and strengthen direct agreements between farmers and processors, farmer organizations argue that current policies are insufficient and unfair, especially for medium and large producers. Amid rising discontent, Grupo Minsa defended its purchasing practices and highlighted that multiple external factors, not just corn prices, drive tortilla costs, emphasizing its participation in efforts to design a long-term regulatory system for the corn market.

DiDi Food, Government Grant Hecho en México Label to Restaurants

DiDi Food and the Ministry of Economy formed an alliance to strengthen the Hecho en México program, aiming to boost the competitiveness and visibility of small and medium-sized gastronomic businesses nationwide. Through this collaboration, participating restaurants gain access to training, business networks, trademark discounts, credit opportunities, and campaigns promoting the use of certified Mexican products on the platform. Industry leaders emphasized that the partnership leverages technology and delivery platforms to expand market reach, support MSMEs, and reinforce the cultural and economic importance of Mexican cuisine.

Service Costs, Food Inflation Drive Mexico’s Price Pressures

Mexico’s inflation rose in the first half of November 2025, driven mainly by higher service costs, including electricity and transportation, as well as increases in tomatoes and prepared foods. While headline inflation remains within Banxico’s target range, core inflation continues to show persistent pressures, and analysts warn that newly imposed sugar import tariffs could further raise food prices. Industry leaders caution that higher sugar costs, combined with an upcoming tax on sugary drinks, will likely translate into higher prices across multiple subsectors, increasing the burden on consumers.

Mexico Suspends Spanish Pork Imports Due to African Swine Fever

Mexico suspended all pork-product imports from Spain after Catalonia confirmed two cases of African swine fever in wild boars, the country’s first detection since 1994. SENASICA implemented the ban to protect Mexico’s pork industry, though OPORMEX emphasized that Spanish imports represent just 0.06% of total pork imports and will not affect national supply. The announcement comes as Mexico continues strengthening sanitary controls, with over 1,000 shipments rejected in the first nine months of 2025 due to health and documentation issues.